Marketers in every sector share the same goal: 1-to-1 marketing on every touchpoint of the customer journey. But an airline product differs from a finance product. Find out how our Data Management solutions can cater to your industry specific needs.
Soaring mobile bookings? Congratulations. Can you stop web ads though, once passengers book on your mobile app? Demand for personalised, real-time customer experience is proof that each journey is unique; and each journey matters. Our Data Management solutions for airlines help you navigate, humanise and deliver on every single one.
Wondering how to increase value per customer? The opportunity: as a finance company, you have all the data ready and waiting to connect all systems, from CRM to call centre, and begin nurturing new and existing customers. The challenge? Making your data count.
Are you able to separate your customers from your prospects? Unifying all your channels and systems would make your interactions relevant and personal on all touch points. After all, a loyal customer doesn't like to see a prospect getting a better deal. And neither do you.
When it comes to the customer journey, it’s time to personalise, and synchronise: as the demand for DIY travel experiences rises, connecting every channel and unifying customer data becomes crucial. The challenge? Seeing the traveller in context, whether in transit or at their destination - across all devices.
As new players enter the energy market, the race to find a retention solution is real. Consumer channels grow; marketers in the utilities sector struggle to unify online and offline data, and differentiate customer from prospect, resulting in wasted media spend. Get a head start with our DMP.