More than Tag Management
Managing your tags is just the start.
Leveraging your data is the objective.
Optimize your online success with Relay42.
Best of both worlds
Relay42 has integrated two fundamental and increasingly important technologies. Our Tag & Data Management Platform enables advertisers to keep control over their website and its performance. At the same time, it allows marketers to collect invaluable on-site data at the most granular level, combine it with other data sources and put it to work.
Relay42 provides a versatile Tag Management System that allows control over every tag that is loaded on each page of your websiteBenefits
- Better overview and control over tags
- Marketer can click and publish tags without bothering IT
- No more waiting for IT release cycles
- Reduced costs of tag management
- Improved site speed and subsequently conversion rate
- Easy to use but extensive deduplication settings
- Privacy control
Relay42 enables you to capture and use all visitor interaction on your website and store it at the visitor level. By setting up two-way connections to external systems like CRM, display partners or behavioral targeting tools, the Data Platform becomes a central hub for all your online marketing campaigns. Data can be exported and made accessible in real-time, offering enormous flexibility for data mining, reporting and analytical purposes.
As a marketer, instead of mass communicating, your aim is to adjust your communication with specific segments. Our interface allows you to easily create visitor segments based on traffic source, recency of visit, and any type of on-site behavior. This can even be done in retrospect, instantly populating a full segment instead of waiting for the segment to build up.
The combination of data and created segments allows for a completely individualized dialogue, synchronized across channels. Your enriched visitor data on our Data Platform can be distributed to other platforms and partners or even to your own website. This way, you can trigger and fine-tune your dialogue with your prospects across any channel or device. From display ads and email campaigns to on-site personalization, the relevance and targeting of your online marketing efforts take a huge leap forward.