BIG NEWS!

As you've probably read in our newsletter, we have integrated our Tag Management and Data Management Platform into one solution: Relay42.

There is no impact for our clients, except for improved usability and functionality

Feel free to contact us for information or to receive the newsletter about our added features and advanced data integration possibilities.



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Online success depends on excellent marketing tools

Learn about the most advanced, versatile and
usable Data Management Platform available.

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Tag management for marketers

We believe that online marketers should be able to manage tags with ease. Check out the video to see how quickly this is done with Relay42.

More than Tag Management

Managing your tags is just the start.
Leveraging your data is the objective.
Optimize your online success with Relay42.

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Online success depends on excellent marketing tools

Learn about the most advanced, versatile and
usable Data Management Platform available.

Read more

Best of both worlds

Relay42 has integrated two fundamental and increasingly important technologies. Our Tag & Data Management Platform enables advertisers to keep control over their website and its performance. At the same time, it allows marketers to collect invaluable on-site data at the most granular level, combine it with other data sources and put it to work.

Cutting edge Tag Management System for every type of advertiser
Through Tag Management, you're able to collect in-depth visitor interaction data. These are not your average webstatistics, but rather it is your own dataset of individual visitors you can actually take action upon
1. Manage all your tags from one interface
Keep control over tags and determine which data goes where through one universal tag, using our advanced and intuitive interface
2. Put data together
Combine external data with online information, merging different worlds to get a complete picture
3. Create segments of individuals
Use any kind of metric to define segments and start more targeted dialogues using personalized messages
4. Customize communication across channels
The combined data and created segments allows for a completely individual dialogue, synchronized across channels
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Manage all your tags from one interface

Relay42 provides a versatile Tag Management System that allows control over every tag that is loaded on each page of your website

Benefits
  • Better overview and control over tags
  • Marketer can click and publish tags without bothering IT
  • No more waiting for IT release cycles
  • Reduced costs of tag management
  • Improved site speed and subsequently conversion rate
  • Easy to use but extensive deduplication settings
  • Privacy control

 

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Take full control over all data

Relay42 enables you to capture and use all visitor interaction on your website and store it at the visitor level. By setting up two-way connections to external systems like CRM, display partners or behavioral targeting tools, the Data Platform becomes a central hub for all your online marketing campaigns. Data can be exported and made accessible in real-time, offering enormous flexibility for data mining, reporting and analytical purposes.

 

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Freedom to create custom audience segments

As a marketer, instead of mass communicating, your aim is to adjust your communication with specific segments. Our interface allows you to easily create visitor segments based on traffic source, recency of visit, and any type of on-site behavior. This can even be done in retrospect, instantly populating a full segment instead of waiting for the segment to build up.

 

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Customize communication across channels

The combination of data and created segments allows for a completely individualized dialogue, synchronized across channels. Your enriched visitor data on our Data Platform can be distributed to other platforms and partners or even to your own website. This way, you can trigger and fine-tune your dialogue with your prospects across any channel or device. From display ads and email campaigns to on-site personalization, the relevance and targeting of your online marketing efforts take a huge leap forward.

 

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