Resources Resources

Resources

Library

Case study: Doubled conversion rate with a Data Management Platform
30/01/2017 Case study

Case study: Doubled conversion rate with a Data Management Platform

International  online travel agent Travix join the likes of KLM and Air France in adopting a DMP, to personalise their marketing initiatives at scale.
Identity management fact sheet
30/01/2017 Factsheet

Identity management fact sheet

If a Data Management Platform (DMP) is the technology to humanise marketing at scale, ID Management is its brain.
How to upgrade finance customers through valuable data
5/09/2016 Whitepaper

How to upgrade finance customers through valuable data

Digital transformation is shaping a whole new standard for the finance industry, and marketers need to rise to it. Learn how banks and insurers can meet consumers’ changing needs.

News

IDM: How martech can escalate your customer relationships (and your career trajectory)
31/01/2017 News

IDM: How martech can escalate your customer relationships (and your career trajectory)

Relay42's Lead Solutions Architect Matilda Kristofferson discusses the abilities of a Data Management Platform (DMP) in personalising customer journeys and how the IDM DMP course can help you get to terms with the technology. Read more here: IDM: ...
The Drum: Front office data, content explosion and ‘not the year of mobile’: what 2017 has in store for marketers
26/01/2017 News

The Drum: Front office data, content explosion and ‘not the year of mobile’: what 2017 has in store for marketers

The Drum summarise their Predictions event in this short video. They sit down in Inition’s Demo Studio with the event’s speakers and asked them: "What is your big marketing prediction for this year?" You can see Relay42's ...
DMA: Why ‘predictive’ is the wrong way to think about engaging with people
25/01/2017 News

DMA: Why ‘predictive’ is the wrong way to think about engaging with people

Relay42's UK Commercial Director Simon Bloom I’d like to proposes a few ways to think about customer engagement which focus on proven behaviour and certainty, rather than presumptives and best guesses. From knowing who you're ...

Events and trainings

The Drum: What marketers need to know about DMPs: Find out through The Drum’s latest webinar
Event

The Drum: What marketers need to know about DMPs: Find out through The Drum's latest webinar

The Drum, in association with Relay42, is to host a webinar on Data Management Platforms (DMPs) which will help marketers overcome many of the hurdles associated with implementing the platforms. For more information or to sign ...
08 08 Mar
2017
London
Travel Technology Initiative: Spring Conference 2017
Event

Travel Technology Initiative: Spring Conference 2017

In March we will be joining TTI's Spring Conference 2017 as sponsors as well as our UK Commercial Operations Director Simon Bloom presenting our Travix Case Study!   View the event page for more information: TTI: Spring Conference ...
14 14 Mar
2017
London
IDM: Data Management Platform (DMP) Training
Training

IDM: Data Management Platform (DMP) Training

Discover the opportunities in creating an omni-channel consumer dialogue through using Data Management Platform (DMP) technology. Read more here: IDM: Data Management Platform (DMP) Training
30 30 Mar
2017
London