Library

Case study: Doubled conversion rate with a Data Management Platform
30/01/2017 Case study

Case study: Doubled conversion rate with a Data Management Platform

International  online travel agent Travix join the likes of KLM and Air France in adopting a DMP, to personalise their marketing initiatives at scale.
Identity management fact sheet
30/01/2017 Factsheet

Identity management fact sheet

If a Data Management Platform (DMP) is the technology to humanise marketing at scale, ID Management is its brain.
How to upgrade finance customers through valuable data
5/09/2016 Whitepaper

How to upgrade finance customers through valuable data

Digital transformation is shaping a whole new standard for the finance industry, and marketers need to rise to it. Learn how banks and insurers can meet consumers’ changing needs.
Improved customer dialogue
3/05/2016 Whitepaper

Improved customer dialogue

This whitepaper describes the steps an organisation can take in order to communicate with more accuracy and relevancy by using tag and data management.
5 customer retention tips for energy companies
3/05/2016 Article

5 customer retention tips for energy companies

The big issue for marketers in the utilities industry? Keeping customers away from competing suppliers. Take a look at our tips for big utilities brands to improve customer retention.
Personalised display advertising
2/05/2016 Case study

Personalised display advertising

Find out how Relay42 helped KLM integrate all their DSP’s and allowed them to operate global campaigns in now over 90 country and language combinations with one set-up.
Internet advertising in the Netherlands. Consumer sentiment report 2015
2/05/2016 Report

Internet advertising in the Netherlands. Consumer sentiment report 2015

Ad blockers are more popular than ever before, leading some trend watchers to predict doom and gloom and question the shelf life of internet advertising. Are consumers really fed up with internet advertising?
Personalised retention offers
2/05/2016 Case study

Personalised retention offers

This case study shows how the Relay42 Data Management Platform helped a national telecom provider link the specifics of its subscribers in terms of calling minutes to their preferences when browsing on the provider’s website.
How to fill an aeroplane
28/04/2016 Whitepaper

How to fill an aeroplane

Our whitepaper is a travel marketer's window seat into real-time customer acquisition. Inside, find a practical, transferable guide to preventing empty aeroplanes and wasted resources, through smart data management.