Marketers already feel the necessity of data-driven marketing. Every piece of the business landscape points to the urgency in connecting with customers through smarter data management; the explosion of ways we can reach consumers, a shift in customer behaviour, and the subsequent digital transformation of brands and their services over the past decade.
We’re excited sponsors of the DMA’s 2016 Customer Engagement event, offering a deep dive into what makes customers tick. This sits at the centre of a bigger campaign which will produce groundbreaking research and invaluable insights for marketers in reaching number one – the consumer.
Held on Tuesday 14th June at London’s British Museum, the culmination of this campaign will be a whole day dedicated to: