Digital Marketing Manager

Amsterdam, Netherlands
Marketing

JOB DESCRIPTION

Are you a results-oriented, quantitative, and creative Digital Marketer who combines digital marketing and demand generation skills with a data-driven mindset?  And you are passionate about understanding the customer journey and how to impact the funnel through campaigns, experimentation and growth strategies? This is a great opportunity for a challenging position in a fast-growing Martech company who lives & breathes digital & customer journey orchestration.

Let us introduce ourselves…

Relay42 has grown from a start-up to a champion in marketing technology in Europe. We help top brands create seamless customer experiences in an intelligent & personalized way. In the Netherlands, we have become a market leader; so now our mission to conquer the rest of Europe has commenced!

Your role:

Reporting directly to the CMO, this is a high-impact opportunity to drive pipeline, revenue & growth strategies to create best-in-class awareness & demand generation programs for Relay42. You will be responsible for the development and execution of programs across digital channels (including SEM, paid social, email, display, syndication) as well as reporting and overall website management. In this role, you will also manage cross-functional interaction between Sales, Marketing, and external digital and website agencies/vendors to implement new campaigns and strategies.

Your Responsibilities:

Digital Marketing

Create and execute digital campaign strategy with an optimal blend of SEM, SEO, Paid Social, Display and Content Syndication activities required to drive awareness and reach MQL targets

Align with Campaign & Content Marketing teams to support digital aspects of integrated campaigns and maximize impact and results

Marketing Automation & Operations

  • Establish and implement cross-channel nurture programs to ensure funnel progression from lead to closed opportunity.

  • Intelligent Journey Orchestration - utilize the Relay42 platform as “customer 0” to unify data, align channels and touchpoints in order to orchestrate Relay42 customer journey.

  • Email marketing: manage email channel, set up email marketing processes, tracking & reporting, segment marketing database to improve results of email marketing.

  • Establish required workflows, processes, lead scoring and reporting in Marketing Automation (Hubspot) and CRM (Salesforce.com) platforms to ensure proper lead scoring, attribution and  progression across the Relay42 funnel management process

  • Manage marketing database across MA and CRM platforms. Ensuring that data is available for database marketing.

  • Develop, monitor and report on core  KPIs

    Website Management

  • Own the Relay42 website from a CMS and optimization perspective

  • Ensure web-publishing processes are in place and that publishers keep content up to date

  • Optimize (test) and personalize web experience in line with audience segmentation and relevant customer journey stages to drive engagement, conversion funnel progression

  • Align with Communications team on the branding and content of the website

REQUIREMENTS

Qualifications & Requirements

  • 5+ years experience in B2B marketing, preferably at a high-velocity SaaS company.

  • 5+ years experience in growth marketing, digital advertising, and growth-hacking / experimentation.

  • A digital marketing native with content marketing experience and expertise with all major SEM & advertising platforms (Google, LinkedIn, Facebook etc), as well as Google Analytics.

  • Experience with marketing automation & CRM software, preferably Hubspot & Salesforce.com, and associated lead generation and nurturing processes.

  • Experience building, executing and measuring digital demand generation programs for SaaS products

  • Experience with website management, content management systems and CRO

  • Strong quantitative skills to understand & report on funnels, conversion rates, tests, and campaign performance (ROI analysis and recommendations).Multi-tasker comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.

  • Proven experience working with sales teams and enterprise sales buying cycle and customer journeys

  • Excellent written and verbal communication skills; fluent in English-language.

  • Someone who excels when given responsibility and a sense of ownership whether working independently or as part of a team.

  • B.A. or B.S. required; concentration in Marketing / Digital Strategy preferred.

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