This national energy company switched their strategy from channel-vision to one-to-one personalisation at scale, using the Relay42 Data Management Platform (DMP).
How could they orchestrate individual customer journeys to around 3 million customers in real-time, to increase sales volumes and decreasing churn-rate?
Results Nuon achieved:
Nuon’s marketing team was on the verge of changing their core online activities. As a flexible, scalable solution for dynamic personalisation across channels – Nuon selected Relay42 to efficiently address three key challenges:
1) Seamless technical integrations of Nuon’s mixture of in-house and branded tooling, quickly;
2) Individuals and focus markets should be catered for efficiently;
3) Smarter media bidding;
When a contract expires, we don’t wait until it’s too late, but proactively offer a new contract. We then focus our resources on making a conversion happen, regardless of which channel the customer uses.
For this challenge Nuon chose to connect its proprietary Content Management System, or CMS and Display advertising with the Relay42 DMP, alongside Search and Web Analytics. This combination allowed for a flexible and scalable solution to serve dynamic website creatives to the right prospect, at the right time, to really bring personalisation to life through omnichannel insights.
Using the Relay42 DMP, Nuon were able to increase Click-through Rate by +12% and Conversion Rate by +3%.
Read the full story about how Nuon deployed smart data models to cater to every customer and serve the right offer, in the right place, at the right time.