ExchangeWire: 2018: The Year of Intelligent Marketing
2018 is the year to shift your focus from product-centric to customer-centric. Personalization is a key tool in customer-centricity, as is having a single customer view across all channels. As the marketing landscape changes, you must have the right technology in order to continually keep your customers happy.
Three key areas were identified as topics to keep an eye on for 2018 and beyond:
- AI: Customized, industry-specific algorithms for machine learning will give marketers the much-needed boost to recognizing patterns, learning from them, and applying them to their strategies.
- Visual communications: Eye-catching marketing is sure to grow this year – videos, gifs, and augmented reality (AR) are all ways for marketers to provide their customers with a new channel to boost engagement.
- IoT: More and more data is being generated as more devices are added to the Internet of Things (IoT). This gives marketers the opportunity to fully utilize AI and better understand customer behavior.
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