The continued emergence of new digital channels is both a blessing and a curse for marketers. On the one hand, each one brings with it an exciting opportunity to deliver marketing communications to audiences in new and creative ways. On the other hand, it makes it much more difficult for marketers to maintain engagement with their audiences and ensure brand consistency when there are so many different channels to think about.
Our CMO Anoma van Eeden discusses how to remain relevant when creating customer journeys. Read more here: ‘MyCustomer: How marketers can reconnect with their customers’