*This event has already taken place - watch the webinar on-demand here*
The CDP industry continues to grow with vendors emphasizing different capabilities and offering different definitions of a CDP.
However, this raises a few important questions: What are CDPs? Do you need a CDP? When and how should you use a CDP to achieve your business goals?
To help digital marketers navigate the CDP landscape, we invited none other but the founder of the CDP Institute to join us for a webinar full of insights and practical tips.
Join David Raab and our Founder on 8 July and learn about:
What are CDPs and what makes them different from other MarTech solutions?
What are the factors behind their growing popularity?
How do CDPs fit into the existing marketing ecosystems?
What are the important factors to look for when choosing a CDP?
What are the success factors for implementing a CDP in your organization?
8 July, 14:00 CET
David Raab |
Having more than thirty years of experience in the MarTech industry, David is a widely recognized expert in marketing technology and analytics. As a founder of the CDP Institute, he helps marketers get in-depth knowledge on CDPs including strategy, product requirements, and vendor selection.
Tomas Salfischberger |
Tomas is an entrepreneur with a background in technology. His passion is creating software that not only meets requirements but also advances the business and makes users smile.
Paul van Teylingen |