8 July, 14:00 CET

CDP Foundations

CDP Foundations

The what, when, and why of CDPs, and why they are important

*This event has already taken place - watch the webinar on-demand here*

The CDP industry continues to grow with vendors emphasizing different capabilities and offering different definitions of a CDP.

However, this raises a few important questions: What are CDPs? Do you need a CDP? When and how should you use a CDP to achieve your business goals?

To help digital marketers navigate the CDP landscape, we invited none other but the founder of the CDP Institute to join us for a webinar full of insights and practical tips.


Join David Raab and our Founder on 8 July and learn about: 

  • What are CDPs and what makes them different from other MarTech solutions?

  • What are the factors behind their growing popularity?

  • How do CDPs fit into the existing marketing ecosystems? 

  • What are the important factors to look for when choosing a CDP?

  • What are the success factors for implementing a CDP in your organization?


DATE AND TIME

8 July, 14:00 CET


Presenters

David Raab
Founder of the CDP Institute

Having more than thirty years of experience in the MarTech industry, David is a widely recognized expert in marketing technology and analytics. As a founder of the CDP Institute, he helps marketers get in-depth knowledge on CDPs including strategy, product requirements, and vendor selection.

Tomas Salfischberger
Relay42 Founder

Tomas is an entrepreneur with a background in technology. His passion is creating software that not only meets requirements but also advances the business and makes users smile.


Host

Paul van Teylingen
Head of Business Development