Is Consumer Privacy Bad for Business?

***This webinar has already taken place***

Consumer privacy is taking center stage again this Autumn as major lawsuits are filed against DMPs for potential GDPR breaches and documentaries on the topic are trending. Data governance laws continue to be refined, and with the imminent demise of the 3rd-party cookie — not to mention the expansion of ITP and content blocking — marketers are rethinking their approach to data and advertising.  

DISCUSSION POINTS

This is a discussion that covers technology, business and ethics, and it's one that is playing out at the heart of our society right now. 

• How can businesses market respectfully?
• How can you reach your target group in a personal way that still respects your consumers' boundaries?
• What does an ethical and practical data-driven marketing strategy look like?

If you're looking for new angles in your approach to consumer privacy and respectful marketing, then join Matilda Kristoffersson and Tomas Salfishberger for a dialogue on consumer privacy and what it means for your business from a MarTech perspective. 

DATE AND TIME

19 November, 14:00 CET

Presenters

Matilda Kristofferson Enterprise Solutions Architect

With 6+ years of experience in the field of data analytics and data management, Matilda has a unique understanding of the strategic importance of how companies utilize their data in their communication and decision making. 

Tomas is an entrepreneur with a background in technology. His passion is creating software that not only meets requirements, but also advances the business and makes users smile.