The future of CDPs

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The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company has and use it to create individual, personalized experiences on their preferred channel. 
 
But having unified all customer data is just the start - the real challenge begins in making sense of data and using it effectively to accomplish the business goals. As the amount of available data increases, marketing teams will need powerful algorithms to find patterns, predict customer behavior, and optimize targeting. 

• How does machine learning help digital experts use data more effectively?
• What are the benefits of using predictive models for marketing?
• How much time and resources do you need to predict the next best offer or channel? 

Find out during our upcoming live webinar with David Raab, founder of the CDP Institute, and Tomas Salfischberger, founder of Relay42.

DATE AND TIME
14 June 2022, 14:00 - 15:00 (CET)

PLACE
Online (a direct link is shared via email after registering)

Presenters

David Raab Founder of the CDP Institute

Having more than thirty years of experience in the MarTech industry, David is a widely recognized expert in marketing technology and analytics. As a founder of the CDP Institute, he helps marketers get in-depth knowledge on CDPs including strategy, product requirements, and vendor selection.

Tomas is an entrepreneur with a background in technology. His passion is creating software that not only meets requirements but also advances the business and makes users smile.