News

Press release: 92% of CMOs in financial sector prepared for GDPR, but only 4% acknowledge marketers are responsible for compliance
25/05/2017 News

Press release: 92% of CMOs in financial sector prepared for GDPR, but only 4% acknowledge marketers are responsible for compliance

London, 25 May 2017 – New research from  Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which ...
The Drum: Omnichannel marketing works, the industry just needs to learn how to use it
8/03/2017 News

The Drum: Omnichannel marketing works, the industry just needs to learn how to use it

Relay42’s UK Commercial Director Simon Bloom explains here how real effective omnichannel marketing can be used to provide an efficient meaningful service to customers. Read more here: The Drum: Omnichannel marketing works, the industry just needs to ...
IDM: How martech can escalate your customer relationships (and your career trajectory)
31/01/2017 News

IDM: How martech can escalate your customer relationships (and your career trajectory)

Relay42's Lead Solutions Architect Matilda Kristofferson discusses the abilities of a Data Management Platform (DMP) in personalising customer journeys and how the IDM DMP course can help you get to terms with the technology. Read more here: IDM: ...
The Drum: Front office data, content explosion and ‘not the year of mobile’: what 2017 has in store for marketers
26/01/2017 News

The Drum: Front office data, content explosion and ‘not the year of mobile’: what 2017 has in store for marketers

The Drum summarise their Predictions event in this short video. They sit down in Inition’s Demo Studio with the event’s speakers and asked them: "What is your big marketing prediction for this year?" You can see Relay42's ...
DMA: Why ‘predictive’ is the wrong way to think about engaging with people
25/01/2017 News

DMA: Why ‘predictive’ is the wrong way to think about engaging with people

Relay42's UK Commercial Director Simon Bloom I’d like to proposes a few ways to think about customer engagement which focus on proven behaviour and certainty, rather than presumptives and best guesses. From knowing who you're ...
The Drum: 5 steps you need to take to make martech meaningful today
9/12/2016 News

The Drum: 5 steps you need to take to make martech meaningful today

Simon Bloom talks us through the five ways martech will dig a little deeper for businesses in the coming year. From the belief that the usage of the Internet of Things will rocket, to how ...
Press release: Relay42 Selected as a 2016 Red Herring Top 100 Global Winner
25/11/2016 News

Press release: Relay42 Selected as a 2016 Red Herring Top 100 Global Winner

November 24th 2016, Amsterdam Netherlands — Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups’ innovations and technologies across their respective industries. ...
Admap: Leverage data to upsell financial products
6/11/2016 News

Admap: Leverage data to upsell financial products

This article by Relay42's UK Commercial Director Simon Bloom focuses on the need for traditional financial services to provide a single customer view which can combat the rise of fintech and increasingly demanding customers. Leverage data ...
UK Survey Suggests Technology Can Help Carriers Deliver More Value
3/11/2016 News

UK Survey Suggests Technology Can Help Carriers Deliver More Value

40% of UK Consumers Place a Premium on Brand Differentiation Majority of respondents found technology made airline service better But Consumers Want Greater Control of Communications with Carriers London, November 3rd 2016 – Relay42, the ...