News

GMA: Pedal to the metal — bringing the Mazda customer journey to life (case study)
21/12/2017 News

GMA: Pedal to the metal — bringing the Mazda customer journey to life (case study)

As a leading international car brand, Mazda stands out against their competition, even in an industry that is currently over-saturated. Instead of using a 'pay-and-spray' marketing approach, like others do, Mazda chose to work closely ...
Retail Banker International: How to put customers first with the GDPR and PSD2
12/12/2017 News

Retail Banker International: How to put customers first with the GDPR and PSD2

The GDPR and PSD2 are customer data-related regulations coming into play next year, which is rapidly approaching. For Financial Services, these regulations may seem like daunting inconveniences, but in reality, they are blessings in disguise. ...
Press release: More than half of consumers moving away from traditional banking
7/12/2017 News

Press release: More than half of consumers moving away from traditional banking

Relay42 research uncovers generation-wide appetite for use of technology to deliver better banking customer experience London, England, 7th December 2017 — Digital banking is growing in popularity with 53% of consumers using or willing to move ...
Finance Digest: PSD2 — An Enabler For Customer Retention, Attracting Prospects, And Increasing Value
23/11/2017 News

Finance Digest: PSD2 — An Enabler For Customer Retention, Attracting Prospects, And Increasing Value

Just in the past decade, how customers view a bank's role in their lives has drastically changed. While banks were once seen as institutions to store money in, they are now much more than that. ...
KLM activates data in real-time using Relay42’s DMP and the Google platform
15/11/2017 News

KLM activates data in real-time using Relay42’s DMP and the Google platform

As an international airline that serves millions of customers a day, KLM needed to take a data-driven marketing approach to consistently provide relevant products and services. With this need in mind, KLM partnered with Relay42 ...
Fintech Finance: PSD2: An Enabler for Customer Retention, Attracting Prospects, and Increasing Value
14/11/2017 News

Fintech Finance: PSD2: An Enabler for Customer Retention, Attracting Prospects, and Increasing Value

The role that a bank plays in our lives today is much different than in the past. In the last 10 years, we’ve gone from having the same savings account with the same bank from ...
The Drum: How Mazda balances customer experience and better business with smart technology
9/11/2017 News

The Drum: How Mazda balances customer experience and better business with smart technology

Scattergun marketing fuelled by big spend is easy; but it’s also ineffective for your customers, and a waste of resources. In the automotive industry, we’re surrounded by larger advertisers who saturate their strategy with a ...
Relay42 chosen as finalist for The Drum Network Awards
3/11/2017 News

Relay42 chosen as finalist for The Drum Network Awards

In the category of B2C marketing campaign strategy, Relay42 has not only been nominated, but chosen as a finalist for The Drum Network Awards 2017. We worked with Dutch national rail NS to deliver hyper-relevant ...
Relay42 places in Deloitte's 2017 Technology Fast50
26/10/2017 News

Relay42 places in Deloitte's 2017 Technology Fast50

Relay42 is proud to announce that Deloitte has placed us at number 16 in their Technology Fast50 ranking. This top 50 list recognises us as one of the fastest growing technology companies in the Netherlands ...