News

MyCustomer: How marketers can reconnect with their customers
25/09/2017 News

MyCustomer: How marketers can reconnect with their customers

The continued emergence of new digital channels is both a blessing and a curse for marketers. On the one hand, each one brings with it an exciting opportunity to deliver marketing communications to audiences in ...
The Drum: Data management platforms: How to bridge the online and offline gap
6/09/2017 News

The Drum: Data management platforms: How to bridge the online and offline gap

Perfecting the customer journey is the goal of every marketer — delivering targeted, personalised and relevant offers to build loyalty and increase revenue. Of course, many organisations view this customer journey as a pipe dream or ...
The Drum: How to become the bank of the future: 3 best practices for customer-centricity
24/08/2017 News

The Drum: How to become the bank of the future: 3 best practices for customer-centricity

Apps such as ABN AMRO’s open repayment platform Tikkie are on the rise across Europe, and they’re setting a new precedent for centralising money management. But what does this mean for traditional finance organisations and ...
Marketing Tech: Data Management Platforms - the make-or-break tool for all omni-channel marketers
4/08/2017 News

Marketing Tech: Data Management Platforms - the make-or-break tool for all omni-channel marketers

It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, communications would consist of something as linear as a ...
Marketing Gazette: The answer to truly effective marketing lies in match rates
13/07/2017 News

Marketing Gazette: The answer to truly effective marketing lies in match rates

Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In much the same way that they used to ...
Press Release: Relay42 builds upon growth with three new senior leadership appointments
12/07/2017 News

Press Release: Relay42 builds upon growth with three new senior leadership appointments

Fast-growing company continues to attract major talent from across Europe London, England, 12th July 2017 — Relay42, the leading Data Management Platform (DMP) company that empowers marketers to orchestrate customer journeys, has continued to build upon ...
The Drum: The hidden key to truly effective customer marketing
10/07/2017 News

The Drum: The hidden key to truly effective customer marketing

It’s hard for online marketers to go five minutes these days without reading or hearing the phrase ‘match rates’. Just like the ‘engagement rate’ craze that came before it, match rates — i.e. the percentage of ...
The Drum: Smartening the middle-man: how AI can maximise impact across customer journeys
28/06/2017 News

The Drum: Smartening the middle-man: how AI can maximise impact across customer journeys

AI in the travel industry is unavoidable - with so many opportunities, as well as competition, AI can give your business the push it needs to provide impeccable customer journeys. Relay42’s Travel Industry Director Florent ...
Press Release: Relay42 brings customer experience-enhancing marketing solution to Dutch retail bank
28/06/2017 News

Press Release: Relay42 brings customer experience-enhancing marketing solution to Dutch retail bank

Relay42’s Data Management Platform went live at ABN AMRO just after an agile three-month onboarding process Amsterdam, Netherlands, 28 June 2017 — Relay42, the Data Management Platform (DMP) company that turns marketing communications into human dialogue, ...