News

Marketing Tech: Data Management Platforms - the make-or-break tool for all omni-channel marketers
4/08/2017 News

Marketing Tech: Data Management Platforms - the make-or-break tool for all omni-channel marketers

It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, communications would consist of something as linear as a ...
Marketing Gazette: The answer to truly effective marketing lies in match rates
13/07/2017 News

Marketing Gazette: The answer to truly effective marketing lies in match rates

Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In much the same way that they used to ...
Press Release: Relay42 builds upon growth with three new senior leadership appointments
12/07/2017 News

Press Release: Relay42 builds upon growth with three new senior leadership appointments

Fast-growing company continues to attract major talent from across Europe London, England, 12th July 2017 — Relay42, the leading Data Management Platform (DMP) company that empowers marketers to orchestrate customer journeys, has continued to build upon ...
The Drum: The hidden key to truly effective customer marketing
10/07/2017 News

The Drum: The hidden key to truly effective customer marketing

It’s hard for online marketers to go five minutes these days without reading or hearing the phrase ‘match rates’. Just like the ‘engagement rate’ craze that came before it, match rates — i.e. the percentage of ...
The Drum: Smartening the middle-man: how AI can maximise impact across customer journeys
28/06/2017 News

The Drum: Smartening the middle-man: how AI can maximise impact across customer journeys

AI in the travel industry is unavoidable - with so many opportunities, as well as competition, AI can give your business the push it needs to provide impeccable customer journeys. Relay42’s Travel Industry Director Florent ...
Press Release: Relay42 brings customer experience-enhancing marketing solution to Dutch retail bank
28/06/2017 News

Press Release: Relay42 brings customer experience-enhancing marketing solution to Dutch retail bank

Relay42’s Data Management Platform went live at ABN AMRO just after an agile three-month onboarding process Amsterdam, Netherlands, 28 June 2017 — Relay42, the Data Management Platform (DMP) company that turns marketing communications into human dialogue, ...
Customer strategy, not attribution, is a marketer’s route to the boardroom
12/06/2017 News

Customer strategy, not attribution, is a marketer’s route to the boardroom

The climb from CMO to CEO means becoming more accountable and strategic. Relay42’s Tomas Salfischberger looks at why attribution models are less important than continually optimising customer journeys. The promise of attribution modelling has become the ...
Press release: 92% of CMOs in financial sector prepared for GDPR, but only 4% acknowledge marketers are responsible for compliance
25/05/2017 News

Press release: 92% of CMOs in financial sector prepared for GDPR, but only 4% acknowledge marketers are responsible for compliance

London, 25 May 2017 – New research from  Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which ...
The Drum: Omnichannel marketing works, the industry just needs to learn how to use it
8/03/2017 News

The Drum: Omnichannel marketing works, the industry just needs to learn how to use it

Relay42’s UK Commercial Director Simon Bloom explains here how real effective omnichannel marketing can be used to provide an efficient meaningful service to customers. Read more here: 'The Drum: Omnichannel marketing works, the industry just needs to ...