News

KLM activates data in real-time using Relay42’s DMP and the Google platform
15/11/2017 News

KLM activates data in real-time using Relay42’s DMP and the Google platform

As an international airline that serves millions of customers a day, KLM needed to take a data-driven marketing approach to consistently provide relevant products and services. With this need in mind, KLM partnered with Relay42 ...
Fintech Finance: PSD2: An Enabler for Customer Retention, Attracting Prospects, and Increasing Value
14/11/2017 News

Fintech Finance: PSD2: An Enabler for Customer Retention, Attracting Prospects, and Increasing Value

The role that a bank plays in our lives today is much different than in the past. In the last 10 years, we’ve gone from having the same savings account with the same bank from ...
The Drum: How Mazda balances customer experience and better business with smart technology
9/11/2017 News

The Drum: How Mazda balances customer experience and better business with smart technology

Scattergun marketing fuelled by big spend is easy; but it’s also ineffective for your customers, and a waste of resources. In the automotive industry, we’re surrounded by larger advertisers who saturate their strategy with a ...
Relay42 chosen as finalist for The Drum Network Awards
3/11/2017 News

Relay42 chosen as finalist for The Drum Network Awards

In the category of B2C marketing campaign strategy, Relay42 has not only been nominated, but chosen as a finalist for The Drum Network Awards 2017. We worked with Dutch national rail NS to deliver hyper-relevant ...
Relay42 places in Deloitte's 2017 Technology Fast50
26/10/2017 News

Relay42 places in Deloitte's 2017 Technology Fast50

Relay42 is proud to announce that Deloitte has placed us at number 16 in their Technology Fast50 ranking. This top 50 list recognises us as one of the fastest growing technology companies in the Netherlands ...
MyCustomer: How marketers can reconnect with their customers
25/09/2017 News

MyCustomer: How marketers can reconnect with their customers

The continued emergence of new digital channels is both a blessing and a curse for marketers. On the one hand, each one brings with it an exciting opportunity to deliver marketing communications to audiences in ...
The Drum: Data management platforms: How to bridge the online and offline gap
6/09/2017 News

The Drum: Data management platforms: How to bridge the online and offline gap

Perfecting the customer journey is the goal of every marketer — delivering targeted, personalised and relevant offers to build loyalty and increase revenue. Of course, many organisations view this customer journey as a pipe dream or ...
The Drum: How to become the bank of the future: 3 best practices for customer-centricity
24/08/2017 News

The Drum: How to become the bank of the future: 3 best practices for customer-centricity

Apps such as ABN AMRO’s open repayment platform Tikkie are on the rise across Europe, and they’re setting a new precedent for centralising money management. But what does this mean for traditional finance organisations and ...
Marketing Tech: Data Management Platforms - the make-or-break tool for all omni-channel marketers
4/08/2017 News

Marketing Tech: Data Management Platforms - the make-or-break tool for all omni-channel marketers

It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, communications would consist of something as linear as a ...