DMA: Why ‘predictive’ is the wrong way to think about engaging with people DMA: Why ‘predictive’ is the wrong way to think about engaging with people
25/01/2017 News

DMA: Why ‘predictive’ is the wrong way to think about engaging with people

Relay42’s UK Commercial Director Simon Bloom I’d like to proposes a few ways to think about customer engagement which focus on proven behaviour and certainty, rather than presumptives and best guesses. From knowing who you’re speaking to on an individual level to not being afraid to try, fail and learn, Simon takes us through the paradox of being a marketer in a predictive age.

Read more here: DMA: Why ‘predictive’ is the wrong way to think about engaging with people