It’s hard for online marketers to go five minutes these days without reading or hearing the phrase ‘match rates’. Just like the ‘engagement rate’ craze that came before it, match rates — i.e. the percentage of customers that can be targeted across multiple devices accurately — have become a key indicator of marketing success.
Relay42’s Simon Bloom delves further into this in his article. Read more here: ‘The Drum: The hidden key to truly effective customer marketing’