Scattergun marketing fuelled by big spend is easy; but it’s also ineffective for your customers, and a waste of resources. In the automotive industry, we’re surrounded by larger advertisers who saturate their strategy with a spray-and-pray approach. But in the Dutch market, we’re growing fast – and we’re ambitious with the way we grow. Mazda’s annual car sales in the Netherlands have grown by record double-digits in the last few years.
Robert Vonk, manager of online marketing and data at Mazda, on how our DMP enabled them to focus on customer-centric marketing across all channels. Read more here: ‘The Drum: How Mazda balances customer experience and better business with smart technology’