GMA: Pedal to the metal — bringing the Mazda customer journey to life (case study)
As a leading international car brand, Mazda stands out against their competition, even in an industry that is currently over-saturated. Instead of using a ‘pay-and-spray’ marketing approach, like others do, Mazda chose to work closely with Relay42 in order to hyper-personalise their marketing strategy.
By using our DMP, Mazda was able to:
- Bring together various touchpoints and channels
- Fully utilise big data available to them
- Reduce their marketing budget spend
- Raise the effectiveness of their adverts and communications
- Deliver on highly relevant customer journeys.
Read more here: ‘Pedal to the metal — bringing the Mazda customer journey to life (case study)’