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Case study: How NS increased Conversion Rate
5/10/2017 Case study

Case study: How NS increased Conversion Rate

Dutch national rail NS used Relay42's DMP to scale customer-centric service from one-to-one, to many, which resulted in higher clickthrough and conversion rates.
KLM eBook: Growth hacking for customer-centricity
11/09/2017 Whitepaper

KLM eBook: Growth hacking for customer-centricity

See how Relay42 helped leading Dutch airline KLM optimise their media spend and orchestrate one-to-one marketing in this vision piece by VP Pricing & Revenue Management at KLM, Michiel Blonk.
Guide: 3 customer journeys to reach beyond business silos
1/09/2017 Whitepaper

Guide: 3 customer journeys to reach beyond business silos

How can marketing leaders start focusing on end-to-end customer journeys? We present a vision for how marketing leaders in finance can begin delivering one-to-one journeys beyond their own organisational walls.

News

KLM activates data in real-time using Relay42’s DMP and the Google platform
15/11/2017 News

KLM activates data in real-time using Relay42’s DMP and the Google platform

As an international airline that serves millions of customers a day, KLM needed to take a data-driven marketing approach to consistently provide relevant products and services. With this need in mind, KLM partnered with Relay42 ...
Fintech Finance: PSD2: An Enabler for Customer Retention, Attracting Prospects, and Increasing Value
14/11/2017 News

Fintech Finance: PSD2: An Enabler for Customer Retention, Attracting Prospects, and Increasing Value

The role that a bank plays in our lives today is much different than in the past. In the last 10 years, we’ve gone from having the same savings account with the same bank from ...
The Drum: How Mazda balances customer experience and better business with smart technology
9/11/2017 News

The Drum: How Mazda balances customer experience and better business with smart technology

Scattergun marketing fuelled by big spend is easy; but it’s also ineffective for your customers, and a waste of resources. In the automotive industry, we’re surrounded by larger advertisers who saturate their strategy with a ...