Customer lifetime value is built up through a series of relevant interactions, orchestrated using your customers' own data and activated in response to their own behavior. We created this video to visualize what that looks like in the context of an average bank customer today.
Read Evi's story to learn more about how real financial institutions are taking a data-driven approach to marketing and customer experience.
We have just published the mother of all guides to activating your customer data to break free from the guessing game. In this resource hub, you will find:
The Wealth of Value in Customer Data