WHITEPAPER

The role of technology in customer-centricity

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The role of technology in customer-centricity

The role of technology within digital marketing

As more and more touchpoints emerge, how can you adopt a data-driven focus for true customer-centricity? In this crowd-sourced whitepaper, you'll see how marketers from around the digital sphere think about:

  • The challenges of constructing intelligent customer journeys and breaking of out business silos
  • How technology can be used to support consumer needs
  • What upcoming trends you should be aware of
  • The role AI plays in improving personalization
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