A proactive, not reactive approach to GDPR
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
- A clear glossary and explanation of the GDPR guiding principles
- What these mean in a marketing context and how they can be proactively actioned and addressed
- An overview of the Relay42 data management solution and how this serves as a flexible command center for centralizing and controlling customer data and consent
- A fresh approach to using the GDPR as your competitive edge, through some best practices and recommendations.