Back to Platform

Identity Management

Identity Management

ADVANCED IDENTITY MANAGEMENT

Advanced identity management is absolutely essential to real-time, personalized customer journeys. If your tech doesn’t have the ability to process incoming and outgoing data in real time, then you’re actively missing opportunities to engage with your customers. Relay42 is built on a core of sophisticated ID management that is real-time all the time — and flexible enough to ensure your business is future-proof. 

Profile-based, not cookie-based

Relay42 uses a flexible layer of identifiers that are not tied to a single ID. This means that as new devices or channels arise (or become obsolete), Relay42 is a future-proof solution with the flexibility to use different identifiers as they become relevant.

Profile-based, not cookie-based

Benefits of advanced identity management

AI models

AI models

Smart industry AI models learn from your current customer journeys and help you optimize based on real behaviors.
Real-time data processing

Real-time data processing

Relay42 is real-time end-to-end. Unlike many platforms claiming true real time, we do not require 24 hours to process the data, as we store it raw using a flexible taxonomy, ensuring no granularity is lost.
Personalization

Personalization

Deliver fully personalized content across channels. Each outreach can be fully tailored — from dynamic creatives through to dynamic text, and pricing based on any profile information.

Store raw granular data

Processing raw data means profiles are added to journeys based on behavior and your brand's logic. The result? End-to-end customer journeys that happen in true real-time.

Solution Image

Real-time identifier mapping and merging

Your customer's journey is happening right now — they don't have time to wait for your backend to process their data, and neither do you. That's why Relay42 is built to process all data in real-time, so you can offer the best customer experience in every channel.

Solution Image

Merge offline data in real-time

All your customer’s data is important in the moment, which is why we ensure even offline is merged directly — no 24-hour processing delay.

Solution Image
Before we started working with the Relay42 platform, we sent most of our offers in bulk, all at once and via a single channel. Now that we’re working with Relay42, we can send tailored messages, advice and offers every day, and ensure they arrive at the precise moment when our customers are interested in an energy service.”


Maroue KhazaiLead Marketing Automation, NBA team | Eneco
Eneco

Book a demo

Want to learn more about the platform — and the strategy — that puts data at the heart of your customer journey?
Request a demo