Infographic: Rethinking Digital Marketing in a Post-Cookie Era

Written by Relay42 | 24.7.2023

The timeline for digital marketing to adapt to a world without third-party cookies (3PCs) is coming fast! Despite Apple introducing Intelligent Tracking Protection (ITP) for its Safari browser in 2017, and Mozilla's Enhanced Tracking Protection in 2019, Google's Chrome commands 65-70% of all web searches globally and relies on advertising via third-party cookies to the tune of 90% of its revenues. Google's timeline for the deprecation of the third-party cookie is already in flight too:

Google’s own cookieless retargeting solution called Protected Audience API is now in general release.
1% of Chrome users are being moved to a cookieless web experience in Q1 2024.
The full deprecation of 3PCs in Chrome will happen in Q3 2024

With these timelines fast upon us, Relay42 decided to survey 300+ CMOs to find out how they’re adapting their marketing strategies and solutions to be able to thrive in a ‘cookieless world’.

Access the infographic below for a roundup of the key findings, or download the full 44-page insights report:

Click on the image to view the infographic in full-screen

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