2024 Comprehensive Guide on A-Z of CDPs
Whitepaper: The Comprehensive Framework for Optimizing Customer Journeys
Toolkit: 7 Steps into Getting Started with Building Your Journey Mapping Framework
Customer Data Platform Implementations: Best Practices and Pitfalls
Implementing a Customer Data Platform (CDP) is a major project for any business, but many companies underestimate the complexity, …
2025 Customer Acquisition Cost (CAC) Calculator
" Marketers, commercial teams and CFOs would all agree that calculating customer acquisition cost (CAC) is one of those things tha …
3 Digital Marketing Trends You Need to Watch Out For In 2025
Now that we’re out of the bombardment of 2025 marketing predictions in January, we felt that it was the right time to offer some d …
Are Your Marketing KPIs Lying to You? How 'Success' Metrics Can Be Manipulated
In marketing, we love our KPIs. They provide structure, measure progress, and most importantly they justify our budgets. But what …
How to Calculate Customer Lifetime Value (CLV) for B2C Brands (2025)
For any business, it is more expensive to acquire new customers than to sell to existing customers.
Toolkit: Customer Journey Visualization Tool
No need to bother with the whiteboard, no reason to fight with PowerPoint, and no need to fill up landfills with more wasted post- …
Why EU Brands Should Work with EU-Based CDPs
Customer data has become an invaluable resource, and brands are racing to capture their share while respecting consumer preference …
Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing
Conversational marketing is the use of real-time two-way conversations to engage with your customers – and is one of the fastest, …
How to Lead a Customer Data Platform Project
No organization is perfect. Within every company, there are inefficiencies and opportunities to do things better. Solving some of …
How to Increase Loyalty and Retention in the Airline Industry
IS AIRLINE LOYALTY DEAD? What started out in the 1980s as an attempt at product differentiation has now turned into a multibillion …
