Customer Acquisition

Personalize experiences for Anonymous Visitors

Relay42's real-time CDP engine builds persistent unified profiles of website visitors the moment they land on your site.

With 90%+ of your online prospects choosing to remain anonymous across many visits, you can activate these profiles, while remaining compliant, for website personalization and advertising.

Most marketing and personalization tools forget anonymous visitors across sessions - but Relay42 doesn't, giving our customers a competitive edge and 25%+ more conversions!

Centralize the control of your retargeting audiences

Synchronize retargeting audiences to your advertising and social media channels from one central location!

Relay42 gives you ‘helicopter-control’ of real-time audience interactions, so as prospects navigate through their buying journey, you get all the data, rules and automations you need to dynamically personalize their experiences towards more conversions.

Relay42's journey analytics enable greater control of your audiences to test and learn towards the optimal paths to purchase!

Activate personalization across channels in real-time

Relay42 uses identity resolution to capture, unify and activate profiles to deliver personalized experiences in under 200 milliseconds – across millions or billions of individual site interactions.

It’s uniquely optimized to enable you to identify prospects while processing all the digital clickstream data across many sessions, understanding where your prospects and customers are in their journeys.

Real-time connectivity to all your owned and paid channels ensures that each profile gets a tailored experience on web, email, mobile, or when receiving personalized ads elsewhere.

Orchestrate journeys with embedded AI predictions

Through the combination of its AI prediction models and real-time audience segmentation, Relay42 optimizes your media budgets.

Build more accurate top-of-funnel audiences to power lookalike targeting, and manage audiences through their awareness, evaluation and conversion journey stages.

Relay42's journey orchestration module enables A/B tests, control groups, and goal-setting to find the optimal channel mix to acquire more customers.