CDP for Financial Services Brands
A privacy-native CDP enabling financial brands to offer the right products to the right customers, and improve customer acquisition through paid media campaigns - all driven with first-party data and intelligent customer journeys.
Marketers at financial brands face the challenge of delivering personalized client experiences in an industry defined by high expectations, strict and complex regulations - and fierce competition!
Relay42 works with a number of financial brands across banking, personal finance and online trading. Our Customer Data Platform puts marketers in control of their customer data to connect the dots across channels. This means smarter client acquisition, timely cross-sell and upsell opportunities, and experiences tailored to customers' unique needs.
Let our expert explain how to launch impactful CDP use cases that will influence your important KPIs like customer acquisition, retention, and lifetime value.
“Our Relay42 use cases give us great insights into our customer journey. Did someone become a customer? Are they investing regularly? When it all comes together, you really see how much the use cases are contributing to your KPIs, and ultimately, to your business goals.”
Maurice Pordon
Executive Director of Marketing at Evi
Launch revenue-driving use cases with unified customer data and Ai-driven journeys
Real-Time Unified Customer Data
Gather customer data from online and offline channels to create a unified profiles accessible to marketing teams. The data gets unified in 200 miliseconds for perfectly tailored targeting.
Optimized Journey Orchestration
Understand your customers' interactions with your brand better. Build financial journeys that deliver the next best products and services that resonate with your customers' financial success.
Personalized Wealth Management
Offer tailored investment products and financial advice based on their transactional history, life stage, and risk appetite, delivered through recommendations the client’s preferred channel — be it through the app, or via email.
Customer Retention Campaigns
Identify at-risk customers using predictive analytics, like those who haven’t engaged with their accounts in a while. Proactively launch retention campaigns with tailored incentives like fee waivers or improved savings interest rates.
Build a 360° View of Your Customers
How to Create Cross-Industry Omnichannel Journeys for Financial Services
Explore how financial services brands are embracing technology, secure APIs, and trusted partnerships to deliver hyper-personalized customer journeys that transform payments, lending, and travel into cohesive, trust-oriented experiences.
Craft Omnichannel Strategies for Customer Growth
Create Campaigns Tailored to your Customers' situation
With AI-driven segmentation and real-time tracking, deliver hyper-relevant insights and offers that make every touchpoint meaningful.
Use Predictive AI To Help Customers Grow
Make use of real-time behavioral data to capture conversions in the moments that matter, and craft timely offers knowing that Relay42 is keeping customer data secure and compliant.
Related Resources
How to Create Cross-Industry Omnichannel Journeys for Financial Services
Adapting for agile technology can be a challenge, especially with existing systems in place, and especially in Financial Services.
The Key to Customer-Centricity for Financial Services
Learn how to close the gap between the value provided by financial services and the reality of what customers actually want to provide resonating customer experiences .
How Financial Services Can Prepare for New Technologies
Learn how to make adapting to agile technology in your marketing a breeze, with existing systems in place for your financial services brand.
Relay42 Features at a Glance
Unified Customer Profiles
Unify data from across the business to create profiles of known customers & anonymous prospects
Real-time Personalization
Personalize any channel, offer or experience in real-time for both known customers and anonymous prospects under 200 milliseconds
Audiences & Segmentation
Build and segment audiences using the full breadth of behavioural data, engagements and insights from your customers
Customer Insights & Analytics
Better understand your customers and their journey stages to create personalized experiences
Predictive Analytics & AI Models
Train and deploy AI models to predict conversions, churn, next best actions and more
Data Privacy, Compliance & Security
Structure your customer data, while adhering to the most stringent compliance regulations
Customer Journey Orchestration
Orchestrate and optimize customer journeys across all your paid and owned channels
Integrations & Connectors
Leverage hundreds of integrations and connectors to play seamlessly with your existing marketing technology stack
See Relay42 in Action
Experience a first-hand tour of the Relay42 Customer Data Platform with one of our consultants