CDP for Financial Services Brands

A privacy-native CDP enabling financial brands to offer the right products to the right customers, and improve customer acquisition through paid media campaigns - all driven with first-party data and intelligent customer journeys.

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Marketers at financial brands face the challenge of delivering personalized client experiences in an industry defined by high expectations, strict and complex regulations - and fierce competition!

Relay42 works with a number of financial brands across banking, personal finance and online trading. Our Customer Data Platform puts marketers in control of their customer data to connect the dots across channels. This means smarter client acquisition, timely cross-sell and upsell opportunities, and experiences tailored to customers' unique needs.

Let our expert explain how to launch impactful CDP use cases that will influence your important KPIs like customer acquisition, retention, and lifetime value. 

“Our Relay42 use cases give us great insights into our customer journey. Did someone become a customer? Are they investing regularly? When it all comes together, you really see how much the use cases are contributing to your KPIs, and ultimately, to your business goals.”
Maurice evi
Maurice Pordon

Executive Director of Marketing at Evi

Launch revenue-driving use cases with unified customer data and Ai-driven journeys

Real-Time Unified Customer Data

Gather customer data from online and offline channels to create a unified profiles accessible to marketing teams. The data gets unified in 200 miliseconds for perfectly tailored targeting.

Optimized Journey Orchestration

Understand your customers' interactions with your brand better. Build financial journeys that deliver the next best products and services that resonate with your customers' financial success.

Personalized Wealth Management

Offer tailored investment products and financial advice based on their transactional history, life stage, and risk appetite, delivered through recommendations the client’s preferred channel — be it through the app, or via email​.

Customer Retention Campaigns

Identify at-risk customers using predictive analytics, like those who haven’t engaged with their accounts in a while. Proactively launch retention campaigns with tailored incentives like fee waivers or improved savings interest rates​.

Build a 360° View of Your Customers

Connect customer data from online and offline channels to build a complete picture of your customers.
 
Relay42 integrates CRM data and legacy systems to build unified customer profiles including demographic information, brand history, and customer feedback, alongside real-time behavioral data like website visits, app engagements and financial content being consumed.
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eBook Download

How to Create Cross-Industry Omnichannel Journeys for Financial Services

Explore how financial services brands are embracing technology, secure APIs, and trusted partnerships to deliver hyper-personalized customer journeys that transform payments, lending, and travel into cohesive, trust-oriented experiences.

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Craft Omnichannel Strategies for Customer Growth

Relay42 helps financial services brands to redefine how they connect with their customers.
 
It empowers marketers to create data-driven strategies that enable personalized engagements and accurate recommendations across web, email, SMS, mobile apps, paid media and social — building trust and loyalty through every interaction.
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Create Campaigns Tailored to your Customers' situation

Use Relay42’s CDP to tailor communications that align with each customer's goals, needs, and behaviors, from first inquiry to portfolio updates.

With AI-driven segmentation and real-time tracking, deliver hyper-relevant insights and offers that make every touchpoint meaningful.
 
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Use Predictive AI To Help Customers Grow

Identify which customers are most likely to convert from your financial services campaigns with Relay42’s Predictive AI. Use these insights to determine the best products and channels to activate for each individual customer or household.

Make use of real-time behavioral data to capture conversions in the moments that matter, and craft timely offers knowing that Relay42 is keeping customer data secure and compliant.
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