Build dynamic audience Segments with your customer data
Build dynamic and static audiences using engagement data, profile data, and AI insights with advanced segmentation and audience building rules to activate directly into customer journeys.
Advanced segmentation and audience building to power 1-to-1 personalization
Cross-channel Audiences
Use behaviors and events from across your channels and systems to build more accurate audiences and segments using the Audiences module.
Dynamic Segmentation
Create static or dynamic audiences and segments for single-step campaigns or multi-step journeys, or leverage segments for analysis and reporting.
Cross-channel personalization
Utilize cross-channel engagements & unified profiles to power tailored experiences in the moment or whenever customers engage with you next.
Predictive AI Scores
Create hyper-targeted segments using out-of-the-box Predictive AI scores to power acquisition, churn, and other personalization strategies.
e-Book download
The Comprehensive Framework for Optimizing Customer Journeys
Download today to get best practices and templates to start mapping & orchestrating omnichannel personalized customer journeys.
Personalize for every audience in single-or-multi-step campaigns
Relay42 enables marketers to build complex audiences with ease, utilizing the full breadth of unified data within the CDP, and passing personalization variables to your marketing channels to power tailored 1-to-1 content and experiences at scale.
- Build audiences using a full breadth of unified customer data;
- Build anonymous profile segments too for retargeting strategies;
- Connect audiences to owned and paid channels & systems;
- Real-time integration to add/suppress paid audiences;
- Push variables to paid channels to trigger personalization.
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AI-powered segments to power journey decisions
Relay42 and our in-house experts help you to launch predictive AI models trained on all the data in the CDP. These predictions enrich customer profiles with scores that can be segmented and activated in paid and owned channels!
- Predict the Likeliness to Convert and apply scores to profiles;
- Segment customer profiles using AI scores;
- Drop dynamic AI segments into Customer Journeys;
- Power real-time acquisition & optimized media strategies.
Behavioral segmentation at scale for real-time marketing use cases
To power real-time marketing use cases, Relay42 will ingest, segment and activate individual customer (or anonymous) profiles using segmentation rules that you define, as well as through AI prediction scores. Our event stream gathers data you didn't know you had, and makes it actionable to improve the efficiency of your acquisition programs.
- Event stream collects & processes real-time digital behaviors;
- Audiences available for real-time activation;
- Real-time ID resolution powers real-time marketing use cases.
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Discover How Eneco Utilizes Audience Segmentation for Personalization Use Cases
How Eneco Rolled Out a Hyper-Personalized, Omnichannel Strategy
Eneco transformed their marketing personalization approach with data-driven audience segmentation:
- 300% increase in conversion rates by delivering tailored offers and advice at the right time.
- Enhanced relevance of 1-to-1 communications across channels, including email, display ads, social media, and search advertising.
Eneco's marketing team transitioned from bulk messaging to precision marketing and effectively meeting customer needs.
Relay42 Features at a Glance
Unified Customer Profiles
Unify data from across the business to create profiles of known customers & anonymous prospects
Real-time Personalization
Personalize any channel, offer or experience in real-time for both known customers and anonymous prospects under 200 milliseconds
Audiences & Segmentation
Build and segment audiences using the full breadth of behavioural data, engagements and insights from your customers
Customer Insights & Analytics
Better understand your customers and their journey stages to create personalized experiences
Predictive Analytics & AI Models
Train and deploy AI models to predict conversions, churn, next best actions and more
Data Privacy, Compliance & Security
Structure your customer data, while adhering to the most stringent compliance regulations
Customer Journey Orchestration
Orchestrate and optimize customer journeys across all your paid and owned channels
Integrations & Connectors
Leverage hundreds of integrations and connectors to play seamlessly with your existing marketing technology stack
Relay42 Features at a Glance
Create Unified Profiles for known customers & anonymous visitors
Build audiences and customer segments for omnichannel campaigns and journeys
Predict conversions, churn & Next Best Actions with our Journey AI (JAI)
Orchestrate omnichannel customer journeys across paid and owned channels
Better understand your customers with customer insights and journey analytics
Coordinate Real-time marketing use cases with digital 1-to-1 personalization
Integrate seamlessly with your existing systems and marketing tools
Manage your data with the highest levels of privacy and security
We play nicely with your existing technology stack
Relay42 is built for connectivity!
The Relay42 CDP integrates with all the sources of customer and prospect data in your business, as well as with your marketing and CRM channels to unify customer profiles across your technology ecosystem.
We support integrations with more than 100 data sources.
See Relay42 in Action
Experience a first-hand tour of the Relay42 Customer Data Platform with one of our consultants
