Coming in 2025!
Better understand your customers with Relay42 Insights
Relay42's Insights module will be available in 2025, allowing marketers to easily gain customer insights and better understand buyer behaviors—no data expertise required.
Enabling consistent marketing metrics across the business using unified data
Rapid Analysis of Big Data sets
Get access to hundreds of visualizations and drag and drop your way through huge volumes of data without any degradation in speed.
Actionable Customer Insights
Tackle analytical tasks normally reserved for data scientists leading to better insights, more targeted campaigns and a view of results.
Real-time Behavioral Analytics
Stream event data to real-time dashboards to understand what's happening with your marketing right now to make in-moment decisions
Unlimited Customer Insights and Analytics
Whatever the question, Relay42 Insights enables you to rapidly dive deep into customer behaviors, transactions, and attributes, across billions of data points, to uncover previously hidden buying patterns that will help to optimize audiences and make revenue-changing decisions.
- Ask unlimited questions about your data & derive answers quickly;
- Make customer insights consistent across the business;
- Uncover buying patterns with visual data analytics;
- Share reports and dashboards outside the Relay42 platform.
Drag & drop your way to trustworthy insights
Relay42 Insights, powered by Amazon QuickSights, is super easy to use for both marketers and data analysts alike and unlocks a treasure trove of trustworthy insights for data operations, marketing analytics, customer intelligence, and data usage/security.
- Better understand how your marketing is performing;
- Use trustworthy, holistic CDP data to power insights & reports;
- Utilize drag & drop functionality to get at the data you need;
- Enable collaboration with data, compliance, and other teams.
Unlock hidden insights with Generative AI
The built-in generative AI functionality enables marketers to ask unlimited questions about their data in a conversational way! Want to know which ad channel is performing better this week? Just ask the AI and you'll be presented with the data you need.
- Leverage the power of generative AI to create reports & charts;
- Keep refining your analysis in a conversational way;
- Speed up the time to derive insights or analysis;
- A friendlier way to mine your data for actionable insights.
Discover how Randstad utilizes Insights & Analytics to Calculate Marketing ROI
Randstad's journey to data-driven and personalized marketing
Randstad boosted their recruitment strategy by gaining insights into how their customers interact on their website:
- +273% increase in vacancy alerts.
- 4x growth in visitors to the vacancy alert page.
- Proactively triggered interactions on job alert pages, which led to higher engagement and conversions.
Randstad’s marketing team gained ownership of the customer data and insights and enhanced candidate journeys.
Relay42 Features at a Glance
Unified Customer Profiles
Unify data from across the business to create profiles of known customers & anonymous prospects
Real-time Personalization
Personalize any channel, offer or experience in real-time for both known customers and anonymous prospects under 200 milliseconds
Audiences & Segmentation
Build and segment audiences using the full breadth of behavioural data, engagements and insights from your customers
Customer Insights & Analytics
Better understand your customers and their journey stages to create personalized experiences
Predictive Analytics & AI Models
Train and deploy AI models to predict conversions, churn, next best actions and more
Data Privacy, Compliance & Security
Structure your customer data, while adhering to the most stringent compliance regulations
Customer Journey Orchestration
Orchestrate and optimize customer journeys across all your paid and owned channels
Integrations & Connectors
Leverage hundreds of integrations and connectors to play seamlessly with your existing marketing technology stack
We play nicely with your existing technology stack
Relay42 is built for connectivity!
The Relay42 CDP integrates with all the sources of customer and prospect data in your business, as well as with your marketing and CRM channels to unify customer profiles across your technology ecosystem.
We support integrations with more than 100 data sources.
See Relay42 in Action
Experience a first-hand tour of the Relay42 Customer Data Platform with one of our consultants