How to Work With Zero, First, Second and Third-Party Data on a CDP
A Customer Data Platform (CDP) is a technology that companies invest in for the purpose of storing and unifying customer data, and …
9 Digital Advertising Solutions for the Cookieless World
The digital marketing landscape is undergoing its most significant overhaul since the advent of programmatic advertising with Goog …
3 Ways a Customer Data Platform Delivers More Revenue
While Customer Data Platforms (CDPs) have been available in the market for some time now, there are currently so many solutions th …
How Insurance Providers Can Increase Customer Lifetime Value and Retention with Personalized Communication
The Insurance market is extremely competitive and building long-lasting customer relationships is crucial for maintaining market s …
How Can Insurance Providers Improve Digital Customer Service?
Marketers working at insurance providers know that when customers reach out, it's usually because they need help quickly. Quality …
How Can Airlines Boost Ancillary Revenue?
Airlines need ancillary revenue to stay competitive and profitable. But how do airline marketers decide what services to offer to …
How Can Airlines Recognize Prospects Earlier in the Booking Journey?
Identifying customers is challenging for most airlines. Passengers often search for tickets on multiple devices while comparing of …
How Can Airlines Maximize the Passenger Load Factor?
Airlines face stiff competition, and maximizing the passenger load factor is essential for profitability. So, how can airline mark …
How Can Airlines Personalize the Customer Experience for Every Passenger?
While passengers on the same flight might have the same destination, they probably have little else in common. Passengers have dif …
How Can Airline Marketers Manage Flight Disruptions Effectively?
The airline industry is full of unexpected disruptions - from weather delays to mechanical issues. Additionally, passengers may al …
