How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation
As we know, Google's decision to deprecate third-party cookies in the second half of 2024* spells a huge challenge for marketers. …
How Google’s Removal of Third-Party Cookies in Chrome Will Affect Your RoAS
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
How to Create Impactful Use Cases Through the Power of a Customer Data Platform
Most Customer Data Platform (CDP) vendors talk about 'use cases' as a driver for why you need to invest in a CDP. This makes sense …
Infographic: Rethinking Digital Marketing in a Post-Cookie Era
The timeline for digital marketing to adapt to a world without third-party cookies (3PCs) is coming fast! Despite Apple introducin …
What is Google's Privacy Sandbox and What Do Digital Marketers Need to Know?
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Webinar: How CMOs are Preparing for a Cookieless Future
The countdown has begun. The 'cookiepocalypse' is looming on the horizon, set to disrupt the very foundation of online marketing a …
5 Key Elements to Consider When Selecting A Customer Data Platform
A Customer Data Platform (CDP) serves as a solution to help businesses unlock the potential of their customer data, which usually …
How to Work With Zero, First, Second and Third-Party Data on a CDP
A Customer Data Platform (CDP) is a technology that companies invest in for the purpose of storing and unifying customer data, and …
9 Digital Advertising Solutions for the Cookieless World
The digital marketing landscape is undergoing its most significant overhaul since the advent of programmatic advertising with Goog …
3 Ways a Customer Data Platform Delivers More Revenue
While Customer Data Platforms (CDPs) have been available in the market for some time now, there are currently so many solutions th …
