Using ID Resolution to Personalize Experiences for Unknown Website Visitors
Marketing personalization remains a much-discussed topic, and with good reason. A 2021 report from McKinsey & Company found th …
Evaluating CDPs? Here's What You Need to Consider
Are you looking to improve your customer experiences and increase engagement with your customers and prospects?
How to Leverage a CDP to Acquire New Customers in a Cookieless World
In the second half of 2024 Google is set to remove the use of 3rd-party cookies from Chrome for programmatic targeting and measure …
What is Google's Protected Audience API and how will it impact programmatic advertising?
With most browsers already removing third-party cookies, programmatic advertisers and the brands they work for are understandably …
Webinar: Deep Dive into Acquiring Customers in a Cookieless World
Due to popular demand, we brought back our most requested talk: acquiring customers in a cookieless world.
How to Futureproof Your Marketing with Server-Side Data Management
Digital marketers have come to rely on tag management systems (TMS) to optimize their performance, improve website personalization …
Webinar: Acquiring Customers in a Cookieless World
Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisitio …
How to Be Compliant with the GDPR When Using Google Analytics
With more and more countries ruling that Google Analytics is not compliant with the General Data Protection Regulation (GDPR) in i …
Google Analytics is Getting Banned in Europe - What’s Next?
A provocative headline? Perhaps. But no clickbait here. Because Google’s web-based analytics package has been judged illegal by mu …
Webinar: The Future of CDPs
The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company ha …
