
How Can Airlines Boost Ancillary Revenue?
Airlines need ancillary revenue to stay competitive and profitable. But how do airline marketers decide what services to offer to …

How Can Airlines Recognize Prospects Earlier in the Booking Journey?
Identifying customers is challenging for most airlines. Passengers often search for tickets on multiple devices while comparing of …

How Can Airlines Maximize the Passenger Load Factor?
Airlines face stiff competition, and maximizing the passenger load factor is essential for profitability. So, how can airline mark …

How Can Airlines Personalize the Customer Experience for Every Passenger?
While passengers on the same flight might have the same destination, they probably have little else in common. Passengers have dif …

How Can Airline Marketers Manage Flight Disruptions Effectively?
The airline industry is full of unexpected disruptions - from weather delays to mechanical issues. Additionally, passengers may al …

How to Improve Lead Generation in the Utilities Sector
How can you attract new customers with the right product and offer? That’s a question many utility companies struggle with. When y …

Increasing Upsell and Cross-Sell Purchases at Utilities
For Utilities, cross-and-upsells are crucial for driving revenue, enhancing loyalty, and achieving sustainability goals.

How Utilities Marketers Increase Customer Loyalty
Are you striving to create meaningful and lasting relationships with your utility customers?

Partner Spotlight: How CJ Worx Expanded Market Positioning and Boosted Commercial Growth with Relay42
At Relay42 we love shining a light on our partners and the great work they are doing. In this article, we caught up with CJ Worx t …

How to Create Impactful Use Cases with a CDP
Are you struggling to launch impactful use cases with your newly implemented CDP? You're not alone. Many marketers face the same d …