Moving to Server-Side Analytics? Here’s How to Make the Most of It
Like many analytics app providers, Google is sunsetting its Universal Analytics (UA) solution – and not before time. Born in an er …
The Cookieless Future and First-Party Data - What CMOs Need to Know
It seems like barely a week goes by without a change to data privacy regulations or an update to GDPR. If you’re finding it hard t …
Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (2/2)
We continue our discussion with our machine learning expert, Karlo Sarin, and our Head of Product, Petra Bakker, on the benefits t …
Data Activation vs. Journey Orchestration
Simply put, marketing automation platforms make marketing tasks easier. They streamline repetitive processes, improve overall effi …
Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (1/2)
Automation is a game-changer in marketing — and we don’t use that word lightly. Well-crafted automation strategies accelerate proc …
Why Marketing Cloud Platforms Lose You Money - Best of Breed vs Marketing Cloud
When they first emerged more than 10 years ago, marketing clouds were hailed as digital heroes. As centralized hubs for marketing- …
Why Customer Journey Orchestration Is a Vital Part of Any Customer-Centric Marketing Strategy
Customer journeys used to be relatively simple. Billboards, radio and television ads, and newspaper features built awareness over …
CDPs vs. DMPs - What Are the Differences?
CUSTOMER DATA PLATFORM VS DATA MANAGEMENT PLATFORM Modern consumers are hard to woo. They’re bombarded with ads — up to 10,000 a d …
How to Overcome ITP and Recognize 6 Times More Returning Visitors
With the imminent demise of third-party cookies, marketing teams are shifting their strategies towards becoming fully focused on f …
What We Learned from 10 Years of Working in MarTech
When we started Relay42, we had no idea that the MarTech industry would become the giant ecosystem it is today. Of course, we beli …
