What is Google's Protected Audience API and how will it impact programmatic advertising?
What is Google's Protected Audience API and how will it impact programmatic advertising?

What is Google's Protected Audience API and how will it impact programmatic advertising?

With most browsers already removing third-party cookies, programmatic advertisers and the brands they work for are understandably …

20.12.2022 6 min read
Webinar: Deep Dive into Acquiring Customers in a Cookieless World
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Webinar: Deep Dive into Acquiring Customers in a Cookieless World

Due to popular demand, we brought back our most requested talk: acquiring customers in a cookieless world.

21.11.2022 1 min read
How to Futureproof Your Marketing with Server-Side Data Management
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How to Futureproof Your Marketing with Server-Side Data Management

Digital marketers have come to rely on tag management systems (TMS) to optimize their performance, improve website personalization …

27.10.2022 5 min read
Webinar: Acquiring Customers in a Cookieless World
cookieless-marketing-relay42

Webinar: Acquiring Customers in a Cookieless World

Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisitio …

28.9.2022 1 min read
How to Be Compliant with the GDPR When Using Google Analytics
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How to Be Compliant with the GDPR When Using Google Analytics

With more and more countries ruling that Google Analytics is not compliant with the General Data Protection Regulation (GDPR) in i …

19.9.2022 4 min read
Google Analytics is Getting Banned in Europe - What’s Next?
google-analytics-marketing-relay42

Google Analytics is Getting Banned in Europe - What’s Next?

A provocative headline? Perhaps. But no clickbait here. Because Google’s web-based analytics package has been judged illegal by mu …

23.8.2022 3 min read
Webinar: The Future of CDPs
future-of-customer-data-platforms

Webinar: The Future of CDPs

The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company ha …

15.6.2022 1 min read
Moving to Server-Side Analytics? Here’s How to Make the Most of It
server-side-analytics-relay42

Moving to Server-Side Analytics? Here’s How to Make the Most of It

Like many analytics app providers, Google is sunsetting its Universal Analytics (UA) solution – and not before time. Born in an er …

31.5.2022 5 min read
The Cookieless Future and First-Party Data - What CMOs Need to Know
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The Cookieless Future and First-Party Data - What CMOs Need to Know

It seems like barely a week goes by without a change to data privacy regulations or an update to GDPR. If you’re finding it hard t …

19.5.2022 4 min read
Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (2/2)
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Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (2/2)

We continue our discussion with our machine learning expert, Karlo Sarin, and our Head of Product, Petra Bakker, on the benefits t …

22.3.2022 4 min read

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