How to Futureproof Your Marketing with Server-Side Data Management
Digital marketers have come to rely on tag management systems (TMS) to optimize their performance, improve website personalization …
Webinar: Acquiring Customers in a Cookieless World
Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisitio …
How to Be Compliant with the GDPR When Using Google Analytics
With more and more countries ruling that Google Analytics is not compliant with the General Data Protection Regulation (GDPR) in i …
Google Analytics is Getting Banned in Europe - What’s Next?
A provocative headline? Perhaps. But no clickbait here. Because Google’s web-based analytics package has been judged illegal by mu …
Webinar: The Future of CDPs
The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company ha …
Moving to Server-Side Analytics? Here’s How to Make the Most of It
Like many analytics app providers, Google is sunsetting its Universal Analytics (UA) solution – and not before time. Born in an er …
The Cookieless Future and First-Party Data - What CMOs Need to Know
It seems like barely a week goes by without a change to data privacy regulations or an update to GDPR. If you’re finding it hard t …
Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (2/2)
We continue our discussion with our machine learning expert, Karlo Sarin, and our Head of Product, Petra Bakker, on the benefits t …
Data Activation vs. Journey Orchestration
Simply put, marketing automation platforms make marketing tasks easier. They streamline repetitive processes, improve overall effi …
Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (1/2)
Automation is a game-changer in marketing — and we don’t use that word lightly. Well-crafted automation strategies accelerate proc …
