Why Marketing Cloud Platforms Lose You Money - Best of Breed vs Marketing Cloud
When they first emerged more than 10 years ago, marketing clouds were hailed as digital heroes. As centralized hubs for marketing- …
Why Customer Journey Orchestration Is a Vital Part of Any Customer-Centric Marketing Strategy
Customer journeys used to be relatively simple. Billboards, radio and television ads, and newspaper features built awareness over …
CDPs vs. DMPs - What Are the Differences?
CUSTOMER DATA PLATFORM VS DATA MANAGEMENT PLATFORM Modern consumers are hard to woo. They’re bombarded with ads — up to 10,000 a d …
How to Overcome ITP and Recognize 6 Times More Returning Visitors
With the imminent demise of third-party cookies, marketing teams are shifting their strategies towards becoming fully focused on f …
What We Learned from 10 Years of Working in MarTech
When we started Relay42, we had no idea that the MarTech industry would become the giant ecosystem it is today. Of course, we beli …
Webinar: CDP Foundations with the CDP Institute
CDP Foundations The CDP industry is continually growing with vendors emphasizing different capabilities and offering different def …
Using Customer Lifetime Value to Transform (not Wreck) your Business
Note: This article has been published in 2021 (while all the content is still valid and valuable!) If you're looking for a 2025 gu …
Webinar: How to Actually Generate Value with a CDP
You have never known so much about your customers, and Customer Data Platforms — CDPs — promise to help organize that information …
How to Be Ready for the Impact of ITP/Cookieless World
The imminent demise of the third-party cookie is leaving companies no other choice than to learn how to fully leverage their first …
33 Years Worth of CX Insights From a Successful Online Investor
Mark Laurora started investing casually 33 years ago. Today, as a retired publishing industry executive, investing is his primary …
