Demystifying Post-Cookie Digital Marketing: Key FAQs and Expert Answers from Our Third-Party Cookies Webinar
During our recent webinar addressing how marketers can adapt their marketing funnel to a cookieless world, our hosts—Tomas Salfisc …
Third-Party Cookies Webinar Q&A
During our recent webinar addressing how marketers can adapt their marketing funnel to a cookieless world, our hosts—Tomas Salfisc …
Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation
As we know, Google's decision to deprecate third-party cookies in the second half of 2024* spells a huge challenge for marketers. …
How Google’s Removal of Third-Party Cookies in Chrome Will Affect Your RoAS
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
How to Create Impactful Use Cases Through the Power of a Customer Data Platform
Most Customer Data Platform (CDP) vendors talk about 'use cases' as a driver for why you need to invest in a CDP. This makes sense …
Infographic: Rethinking Digital Marketing in a Post-Cookie Era
The timeline for digital marketing to adapt to a world without third-party cookies (3PCs) is coming fast! Despite Apple introducin …
What is Google's Privacy Sandbox and What Do Digital Marketers Need to Know?
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Webinar: How CMOs are Preparing for a Cookieless Future
The countdown has begun. The 'cookiepocalypse' is looming on the horizon, set to disrupt the very foundation of online marketing a …
5 Key Elements to Consider When Selecting the Right Customer Data Platform to Grow Your Business
A Customer Data Platform (CDP) serves as a solution to help businesses unlock the potential of their customer data, which usually …
