Google Delays Third-Party Cookie Phase-Out: What Marketers Need to Know
The demise of third-party cookies has been a hot topic among marketers for the past couple of years with many having already start …
Why Marketers Should Replace Traditional Segmentation Models with Predictive AI
Despite the wide availability of artificial intelligence, machine learning, and predictive analytics, marketers are still resortin …
Why Predictive AI Belongs in Every Marketing Stack
Have you ever used predictive AI-driven algorithms in your marketing campaigns? Historically, marketing strategies have leaned on …
Two Big Impacts from the Loss of Third-Party Cookies
What are the big impacts caused by the demise of third-party cookies? With the removal of third-party cookies, we'll see two areas …
The Cookieless World Has Arrived! (At Least for 1% of Chrome Browsers)
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Relay42 Cookieless World Program
The Cookieless World Program is a new service from Relay42 to enable you to get ready for the deprecation of third-party cookies i …
Navigating the Post-Cookie Era: Strategies to Plug the Leaks in Your Marketing Funnel
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Demystifying Post-Cookie Digital Marketing: FAQs and Expert Answers
During our recent webinar addressing how marketers can adapt their marketing funnel to a cookieless world, our hosts—Tomas Salfisc …
Third-Party Cookies Webinar Q&A
During our recent webinar addressing how marketers can adapt their marketing funnel to a cookieless world, our hosts—Tomas Salfisc …
Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
