Two Big Impacts from the Loss of Third-Party Cookies

What are the big impacts caused by the demise of third-party cookies?

With the removal of third-party cookies, we'll see two areas with a big impact:

1. Targeting - whether that's third-party audiences, retargeting, or any individual targeting.
2. Web analytics - measuring the performance of your campaigns, especially on a broader scope.

Discover how you can mitigate the efffects of the cookieless world in your digital marketing efforts.

Watch our expert advice in the video below.

What are the first steps that every B2C digital marketing team can take to prepare for the loss of third-party data? 

1. Assess your current marketing funnel;
2. Analyze the impact at each stage of the funnel;
3. Explore alternative technologies to integrate at each funnel stage (ID providers, Protected Audience APIs, data clean rooms, AI).

Bonus tip: Strategize on maximizing first-party data utilization to eliminate media waste.