Toolkit: Customer Journey Visualization Tool
No need to bother with the whiteboard, no reason to fight with PowerPoint, and no need to fill up landfills with more wasted post- …
Google Delays Third-Party Cookie Phase-Out: What Marketers Need to Know
The demise of third-party cookies has been a hot topic among marketers for the past couple of years with many having already start …
Why Predictive AI Belongs in Every Marketing Stack
Have you ever used predictive AI-driven algorithms in your marketing campaigns? Historically, marketing strategies have leaned on …
Two Big Impacts from the Loss of Third-Party Cookies
What are the big impacts caused by the demise of third-party cookies? With the removal of third-party cookies, we'll see two areas …
Navigating the Post-Cookie Era: Strategies to Plug the Leaks in Your Marketing Funnel
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Demystifying Post-Cookie Digital Marketing: Key FAQs and Expert Answers from Our Third-Party Cookies Webinar
During our recent webinar addressing how marketers can adapt their marketing funnel to a cookieless world, our hosts—Tomas Salfisc …
Third-Party Cookies Webinar Q&A
During our recent webinar addressing how marketers can adapt their marketing funnel to a cookieless world, our hosts—Tomas Salfisc …
How Google’s Removal of Third-Party Cookies in Chrome Will Affect Your RoAS
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
How to Create Impactful Use Cases Through the Power of a Customer Data Platform
Most Customer Data Platform (CDP) vendors talk about 'use cases' as a driver for why you need to invest in a CDP. This makes sense …
Webinar: How CMOs are Preparing for a Cookieless Future
The countdown has begun. The 'cookiepocalypse' is looming on the horizon, set to disrupt the very foundation of online marketing a …
