How to Create Impactful Use Cases with a CDP
Are you struggling to launch impactful use cases with your newly implemented CDP? You're not alone. Many marketers face the same d …
Webinar: How to Select the Right CDP for your Business
The promise of a Customer Data Platform is to enable marketing teams to create more personalized customer experiences based on the …
How Retail Marketers Acquire More Customers with a CDP
Looking to create a personalized and engaging experience for your retail customers?
2023 - The Year in Which Marketers Finally Unleash the Power of AI
There's no doubt about it – 2023 is already shaping up to be the year of Artificial Intelligence (AI). Although there have been ru …
How to Be Successful with a Customer Data Platform
Defining the success metrics of a CDP program is no simple task. For more than a decade, we've guided digital experts in translati …
Evaluating CDPs? Here's What You Need to Consider
Are you looking to improve your customer experiences and increase engagement with your customers and prospects?
How to Leverage a CDP to Acquire New Customers in a Cookieless World
In the second half of 2024 Google is set to remove the use of 3rd-party cookies from Chrome for programmatic targeting and measure …
What is Google's Protected Audience API and how will it impact programmatic advertising?
With most browsers already removing third-party cookies, programmatic advertisers and the brands they work for are understandably …
Webinar: Acquiring Customers in a Cookieless World
Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisitio …
Google Analytics is Getting Banned in Europe - What’s Next?
A provocative headline? Perhaps. But no clickbait here. Because Google’s web-based analytics package has been judged illegal by mu …
