Webinar: How to Select the Right CDP for your Business

The promise of a Customer Data Platform is to enable marketing teams to create more personalized customer experiences based on the first-party data residing in siloes across the business. However, when exploring CDP solutions, it may seem that the vendors have as many differences as they do similarities. 

So how do you go about choosing the right CDP for your specific business needs?

To help digital teams navigate the CDP landscape, we hosted a live webinar, focusing on a segment of CDPs that the CDP Institute refers to as 'Campaign CDPs' and providing insights into how these technologies activate first-party data differently, and why that matters to your technology choices.