Webinar: The Future of CDPs
The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company ha …
Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (1/2)
Automation is a game-changer in marketing — and we don’t use that word lightly. Well-crafted automation strategies accelerate proc …
Why Marketing Cloud Platforms Lose You Money - Best of Breed vs Marketing Cloud
When they first emerged more than 10 years ago, marketing clouds were hailed as digital heroes. As centralized hubs for marketing- …
Why Customer Journey Orchestration Is a Vital Part of Any Customer-Centric Marketing Strategy
Customer journeys used to be relatively simple. Billboards, radio and television ads, and newspaper features built awareness over …
CDPs vs. DMPs - What Are the Differences?
CUSTOMER DATA PLATFORM VS DATA MANAGEMENT PLATFORM Modern consumers are hard to woo. They’re bombarded with ads — up to 10,000 a d …
How to Overcome ITP and Recognize 6 Times More Returning Visitors
With the imminent demise of third-party cookies, marketing teams are shifting their strategies towards becoming fully focused on f …
Webinar: CDP Foundations with the CDP Institute
CDP Foundations The CDP industry is continually growing with vendors emphasizing different capabilities and offering different def …
Webinar: How to Actually Generate Value with a CDP
You have never known so much about your customers, and Customer Data Platforms — CDPs — promise to help organize that information …
How to Be Ready for the Impact of ITP/Cookieless World
The imminent demise of the third-party cookie is leaving companies no other choice than to learn how to fully leverage their first …
How to Build a Future-Proof Identity Management Strategy
Miles leads a team of 25 people dedicated to designing, implementing, and managing data solutions on behalf of some of the world’s …
