How to Leverage a CDP to Acquire New Customers in a Cookieless World
In the second half of 2024 Google is set to remove the use of 3rd-party cookies from Chrome for programmatic targeting and measure …
What is Google's Protected Audience API and how will it impact programmatic advertising?
With most browsers already removing third-party cookies, programmatic advertisers and the brands they work for are understandably …
Webinar: Acquiring Customers in a Cookieless World
Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisitio …
Google Analytics is Getting Banned in Europe - What’s Next?
A provocative headline? Perhaps. But no clickbait here. Because Google’s web-based analytics package has been judged illegal by mu …
Webinar: The Future of CDPs
The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company ha …
Getting Ready for the Next Level of Customer Journeys with Relay42 Automated ML (1/2)
Automation is a game-changer in marketing — and we don’t use that word lightly. Well-crafted automation strategies accelerate proc …
Why Marketing Cloud Platforms Lose You Money - Best of Breed vs Marketing Cloud
When they first emerged more than 10 years ago, marketing clouds were hailed as digital heroes. As centralized hubs for marketing- …
Why Customer Journey Orchestration Is a Vital Part of Any Customer-Centric Marketing Strategy
Customer journeys used to be relatively simple. Billboards, radio and television ads, and newspaper features built awareness over …
CDPs vs. DMPs - What Are the Differences?
CUSTOMER DATA PLATFORM VS DATA MANAGEMENT PLATFORM Modern consumers are hard to woo. They’re bombarded with ads — up to 10,000 a d …
How to Overcome ITP and Recognize 6 Times More Returning Visitors
With the imminent demise of third-party cookies, marketing teams are shifting their strategies towards becoming fully focused on f …
