Kalina Dancheva

Kalina Dancheva

How to Move From Campaigns to Customer Journeys
customer-journey-optimization

How to Move From Campaigns to Customer Journeys

Orchestrating relevant interactions with your customers Here's an in-depth look at Relay42's strategy for helping businesses move …

9.7.2019 1 min read
How Airline Marketers are Raising the Bar with Intelligent Journey Orchestration
airline-marketing-journey-orchestration

How Airline Marketers are Raising the Bar with Intelligent Journey Orchestration

This short video explains how Intelligent Journey Orchestration technology sets airline marketers up for success through smart cro …

8.2.2019 1 min read
Create Real-Time 1-to-1 Journeys in the Travel Industry
real-time-marketing-travel-industry

Create Real-Time 1-to-1 Journeys in the Travel Industry

What would it look like if the travel industry could give each individual customer the journey of a lifetime? It all starts with I …

8.2.2019 1 min read
Webinar: A Revolution in Data-Driven Marketing
data-driven-marketing-relay42

Webinar: A Revolution in Data-Driven Marketing

Using technology to deliver true 1:1 customer journeys In this webinar, guest speaker Rob van den Berg, Senior Online Marketer and …

19.12.2018 1 min read
3 Huge Opportunities to Engage Your Most Fickle Traveler Tribe
engaging-travelers-marketing

3 Huge Opportunities to Engage Your Most Fickle Traveler Tribe

When it comes to marketing to travelers, the world is your oyster. But as the rise of movement from A to B makes the world seem sm …

25.7.2018 4 min read
How Telecom and Utilities Can Prevent Churn by Forfeiting the ‘Lowest Price’ War
utilities-telecoms-customer-retention

How Telecom and Utilities Can Prevent Churn by Forfeiting the ‘Lowest Price’ War

Cost-cutting has long been the core marketing mainstay of companies offering a service many take for granted. From cheaper broadba …

25.7.2018 3 min read
How Next-Generation Data Management Can Help Increase Customer Value
next-gen-data-management-relay42

How Next-Generation Data Management Can Help Increase Customer Value

Orchestrating relevant interactions with your customers Customer lifetime value is built up through a series of relevant interacti …

25.5.2018 1 min read
Webinar: How Automotive Marketers Can Personalize Customer Experiences
automative-marketing-customer-data

Webinar: How Automotive Marketers Can Personalize Customer Experiences

In this webinar hosted by The Drum, Relay42 teams up with Mazda to show just how important a data management solution is in gettin …

16.4.2018 1 min read
How to Build a Revolution in Customer Relationships
customer-relationships-revolution-relay42

How to Build a Revolution in Customer Relationships

Keeping pace with your customers throughout their customer journeys

22.3.2018 2 min read
The GDPR – An Opportunity to Reinvent Digital Marketing?
gdpr-marketing-privacy

The GDPR – An Opportunity to Reinvent Digital Marketing?

The GDPR (General Data Protection Regulation) has changed the way companies need to manage and process their data. But what are th …

8.5.2017 4 min read

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