Kalina Dancheva

Kalina Dancheva

Responsible Marketing: It’s Not Just Courtesy, in Europe it’s the Law

Responsible Marketing: It’s Not Just Courtesy, in Europe it’s the Law

There’s been some buzz recently around two new class-action lawsuits being filed in the Netherlands and the UK by the Privacy Coll …

18.8.2020 4 min read
The First Powerful Customer-Centricity Quiz Insights

The First Powerful Customer-Centricity Quiz Insights

In 2019, we published a customer-centricity test comprised of 15 questions covering the 5 pillars of customer-centricity. We’ve ha …

10.4.2020 6 min read
1-on-1 With Relay42 Customer Event Recap 2019

1-on-1 With Relay42 Customer Event Recap 2019

On 26 September over sixty Relay42 customers gathered in Amsterdam for a day full of collaboration, inspiration, and workshops.

30.9.2019 5 min read
How to Increase Telco Loyalty With Your Customer Journey
telecommunications-loyalty-customer

How to Increase Telco Loyalty With Your Customer Journey

Follow Bart's telco journey from unengaged customer to enthusiastic promoter. This video explains how telecommunication businesses …

14.8.2019 1 min read
How to Move From Campaigns to Customer Journeys
customer-journey-optimization

How to Move From Campaigns to Customer Journeys

Orchestrating relevant interactions with your customers Here's an in-depth look at Relay42's strategy for helping businesses move …

9.7.2019 1 min read
How Airline Marketers are Raising the Bar with Intelligent Journey Orchestration
airline-marketing-journey-orchestration

How Airline Marketers are Raising the Bar with Intelligent Journey Orchestration

This short video explains how Intelligent Journey Orchestration technology sets airline marketers up for success through smart cro …

8.2.2019 1 min read
Create Real-Time 1-to-1 Journeys in the Travel Industry
real-time-marketing-travel-industry

Create Real-Time 1-to-1 Journeys in the Travel Industry

What would it look like if the travel industry could give each individual customer the journey of a lifetime? It all starts with I …

8.2.2019 1 min read
Webinar: A Revolution in Data-Driven Marketing
data-driven-marketing-relay42

Webinar: A Revolution in Data-Driven Marketing

Using technology to deliver true 1:1 customer journeys In this webinar, guest speaker Rob van den Berg, Senior Online Marketer and …

19.12.2018 1 min read
3 Huge Opportunities to Engage Your Most Fickle Traveler Tribe

3 Huge Opportunities to Engage Your Most Fickle Traveler Tribe

When it comes to marketing to travelers, the world is your oyster. But as the rise of movement from A to B makes the world seem sm …

25.7.2018 4 min read
How Telecom and Utilities Can Prevent Churn by Forfeiting the ‘Lowest Price’ War

How Telecom and Utilities Can Prevent Churn by Forfeiting the ‘Lowest Price’ War

Cost-cutting has long been the core marketing mainstay of companies offering a service many take for granted. From cheaper broadba …

25.7.2018 3 min read

See Relay42 in Action

Experience a first-hand tour of the Relay42 Customer Data Platform with one of our consultants

Request a Demo