How to Move From Campaigns to Customer Journeys
by Kalina Dancheva on 9.7.2019
Orchestrating relevant interactions with your customers
Here's an in-depth look at Relay42's strategy for helping businesses move from campaigns based on broad audiences and segments to individual customer journeys. Based on our maturity model, this tried-and-true method takes you from simple marketing use cases to complex journeys orchestrated with the help of AI to make it smart and scalable.
3 Steps to More Customer-Centric Marketing
You don't have to wait until you have a platform like Relay42 to get started. Looking for some more inspiration to get you going? Check out this e-book for some examples of customer-centric marketing tactics to work into your strategy today.
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