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How to Move From Campaigns to Customer Journeys

Orchestrating relevant interactions with your customers

Here's an in-depth look at Relay42's strategy for helping businesses move from campaigns based on broad audiences and segments to individual customer journeys. Based on our maturity model, this tried-and-true method takes you from simple marketing use cases to complex journeys orchestrated with the help of AI to make it smart and scalable.

From Campaigns to Customer Journeys

This how Relay42 helps businesses unify and activate their data to move from broad spray-and-pray campaigns to hyper-personalized customer journeys.

3 Steps to More Customer-Centric Marketing

You don't have to wait until you have a platform like Relay42 to get started. Looking for some more inspiration to get you going? Check out this eBook for some examples of customer-centric marketing tactics to work into your strategy today.

Read the eBook