Kalina Dancheva

Kalina Dancheva

How ID Management for Marketing Can Reduce CPA by over 50%
customer-data-marketing-relay42

How ID Management for Marketing Can Reduce CPA by over 50%

Marketers know all too well that the ability to recognize who someone is — and what they want — across devices and platforms is th …

13.1.2017 4 min read
5 Ways to Be More Relevant to Your Customers — Without Being Creepy
personalized-marketing-relay42

5 Ways to Be More Relevant to Your Customers — Without Being Creepy

There are no secrets on the internet. Your retailer knows what you will buy next before you do, and Twitter and Facebook accounts …

15.12.2016 6 min read
What Is a DMP and What Different Kinds are There? The ABC of DMPs
dmp-relay42-cdp

What Is a DMP and What Different Kinds are There? The ABC of DMPs

DMP is a well-worn acronym. Data Management Platforms have promised to magically transform your business from a bunch of jumbled l …

11.12.2015 3 min read

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