How Next-Generation Data Management Can Help Increase Customer Value
Orchestrating relevant interactions with your customers Customer lifetime value is built up through a series of relevant interacti …
Webinar: How Automotive Marketers Can Personalize Customer Experiences
In this webinar hosted by The Drum, Relay42 teams up with Mazda to show just how important a data management solution is in gettin …
How to Build a Revolution in Customer Relationships
Keeping pace with your customers throughout their customer journeys
The GDPR – An Opportunity to Reinvent Digital Marketing?
The GDPR (General Data Protection Regulation) has changed the way companies need to manage and process their data. But what are th …
How ID Management for Marketing Can Reduce CPA by over 50%
Marketers know all too well that the ability to recognize who someone is — and what they want — across devices and platforms is th …
5 Ways to Be More Relevant to Your Customers — Without Being Creepy
There are no secrets on the internet. Your retailer knows what you will buy next before you do, and Twitter and Facebook accounts …
What Is a DMP and What Different Kinds are There? The ABC of DMPs
DMP is a well-worn acronym. Data Management Platforms have promised to magically transform your business from a bunch of jumbled l …
