How to Increase Airline Ancillary Revenue More Effectively
GLOBAL SURGE IN ANCILLARY SALES: AN INDUSTRY TREND The airline with the highest ancillary revenue in 2022 was Delta, with over $8 …
How to Boost Airline Customer Acquisition With 1-to-1 Marketing
If you’re a marketer in the airline industry, you probably know a few things about the state of customer acquisition and online sa …
What is Next Best Action and How to Use It to Evolve Customer Experiences?
Next Best Action (also known as best next action, next best activity or recommended action), is a customer-centric approach to mar …
Google Delays Third-Party Cookie Phase-Out: What Marketers Need to Know
The demise of third-party cookies has been a hot topic among marketers for the past couple of years with many having already start …
Why Marketers Should Replace Traditional Segmentation Models with Predictive AI
Despite the wide availability of artificial intelligence, machine learning, and predictive analytics, marketers are still resortin …
Why Predictive AI Belongs in Every Marketing Stack
Have you ever used predictive AI-driven algorithms in your marketing campaigns? Historically, marketing strategies have leaned on …
Two Big Impacts from the Loss of Third-Party Cookies
What are the big impacts caused by the demise of third-party cookies? With the removal of third-party cookies, we'll see two areas …
The Cookieless World Has Arrived! (At Least for 1% of Chrome Browsers)
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Relay42 Cookieless World Program
The Cookieless World Program is a new service from Relay42 to enable you to get ready for the deprecation of third-party cookies i …
Navigating the Post-Cookie Era: Strategies to Plug the Leaks in Your Marketing Funnel
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
