How to Lead a Customer Data Platform Project
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How to Lead a Customer Data Platform Project

No organization is perfect. Within every company, there are inefficiencies and opportunities to do things better. Solving some of …

15.8.2024 9 min read
How to Increase Loyalty and Retention in the Airline Industry
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How to Increase Loyalty and Retention in the Airline Industry

IS AIRLINE LOYALTY DEAD? What started out in the 1980s as an attempt at product differentiation has now turned into a multibillion …

5.8.2024 4 min read
CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution
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CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution

For over a decade, marketing teams struggling to access their customer data for better personalized and cross-channel marketing ca …

26.6.2024 10 min read
How Airlines Can Increase Cross-Sales and Boost Customer Satisfaction
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How Airlines Can Increase Cross-Sales and Boost Customer Satisfaction

Plane tickets have never cost less In 1955, a one-way ticket from London to New York was the equivalent of $7,026 in today’s money …

14.6.2024 4 min read
How Airline Marketers Can Be More Relevant with Hyper-Personalization
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How Airline Marketers Can Be More Relevant with Hyper-Personalization

Hyper-personalization differentiates itself from personalization by going beyond simple segmentation – leveraging advanced predict …

12.6.2024 3 min read
5 Ways a CDP Delivers Improved Results for Email Marketing
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5 Ways a CDP Delivers Improved Results for Email Marketing

Email marketing is still a go-to channel for the majority of B2C marketers to engage with their customers and deliver revenue. In …

10.6.2024 9 min read
How to Increase Passenger Load Factor with Customer Data
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How to Increase Passenger Load Factor with Customer Data

PASSENGER LOAD FACTOR: YOUR AIRLINE’S MOST CRUCIAL KPI Every flight your airline sends out costs money.

4.6.2024 4 min read
How to Increase Airline Ancillary Revenue More Effectively
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How to Increase Airline Ancillary Revenue More Effectively

*** This blog has been updated on 17.02.2025.*** GLOBAL SURGE IN ANCILLARY SALES: AN INDUSTRY TREND In 2025, passenger revenues ar …

4.6.2024 4 min read
How to Boost Airline Customer Acquisition With 1-to-1 Marketing
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How to Boost Airline Customer Acquisition With 1-to-1 Marketing

If you’re a marketer in the airline industry, you probably know a few things about the state of customer acquisition and online sa …

28.5.2024 4 min read
What is Next Best Action and How to Use It to Evolve Customer Experiences?
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What is Next Best Action and How to Use It to Evolve Customer Experiences?

Next Best Action (also known as best next action, next best activity or recommended action), is a customer-centric approach to mar …

30.4.2024 7 min read

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