CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution
For over a decade, marketing teams struggling to access their customer data for better personalized and cross-channel marketing ca …
How Airlines Can Increase Cross-Sales and Boost Customer Satisfaction
Plane tickets have never cost less In 1955, a one-way ticket from London to New York was the equivalent of $7,026 in today’s money …
How Airline Marketers Can Be More Relevant with Hyper-Personalization
Hyper-personalization differentiates itself from personalization by going beyond simple segmentation – leveraging advanced predict …
5 Ways a CDP Delivers Improved Results for Email Marketing
Email marketing is still a go-to channel for the majority of B2C marketers to engage with their customers and deliver revenue. In …
How to Increase Passenger Load Factor with Customer Data
PASSENGER LOAD FACTOR: YOUR AIRLINE’S MOST CRUCIAL KPI Every flight your airline sends out costs money.
How to Increase Airline Ancillary Revenue More Effectively
*** This blog has been updated on 17.02.2025.*** GLOBAL SURGE IN ANCILLARY SALES: AN INDUSTRY TREND In 2025, passenger revenues ar …
How to Boost Airline Customer Acquisition With 1-to-1 Marketing
If you’re a marketer in the airline industry, you probably know a few things about the state of customer acquisition and online sa …
What is Next Best Action and How to Use It to Evolve Customer Experiences?
Next Best Action (also known as best next action, next best activity or recommended action), is a customer-centric approach to mar …
Google Delays Third-Party Cookie Phase-Out: What Marketers Need to Know
The demise of third-party cookies has been a hot topic among marketers for the past couple of years with many having already start …
Why Marketers Should Replace Traditional Segmentation Models with Predictive AI
Despite the wide availability of artificial intelligence, machine learning, and predictive analytics, marketers are still resortin …
