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Customer Acquisition is Harder Than Ever in 2025. Here’s How the Right CDP Can Help

Customer Acquisition is Harder Than Ever in 2025. Here’s How the Right CDP Can Help

Customer acquisition has never been easy, but today, finding and converting new customers is becoming tougher than ever before. Ma …

1.4.2025 3 min read
Anonymous Personalization: How to Turn Website Visitors into Loyal Customers
Anonymous website visitors

Anonymous Personalization: How to Turn Website Visitors into Loyal Customers

Written in partnership with Dotdigital. A visitor lands on your website, browses products, but leaves without a trace. No email, n …

12.3.2025 12 min read
Customer Data Platform Implementations: Best Practices and Pitfalls
cdp-implementations-relay42

Customer Data Platform Implementations: Best Practices and Pitfalls

Implementing a Customer Data Platform (CDP) is a major project for any business, but many companies underestimate the complexity, …

21.2.2025 6 min read
2025 Customer Acquisition Cost (CAC) Calculator
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2025 Customer Acquisition Cost (CAC) Calculator

" Marketers, commercial teams and CFOs would all agree that calculating customer acquisition cost (CAC) is one of those things tha …

21.2.2025 5 min read
3 Digital Marketing Trends You Need to Watch Out For In 2025
digital-marketing-trends-2025

3 Digital Marketing Trends You Need to Watch Out For In 2025

Now that we’re out of the bombardment of 2025 marketing predictions in January, we felt that it was the right time to offer some d …

12.2.2025 6 min read
Are Your Marketing KPIs Lying to You? How 'Success' Metrics Can Be Manipulated
marketing-kpis-2025

Are Your Marketing KPIs Lying to You? How 'Success' Metrics Can Be Manipulated

In marketing, we love our KPIs. They provide structure, measure progress, and most importantly they justify our budgets. But what …

5.2.2025 5 min read
How to Calculate Customer Lifetime Value (CLV) for B2C Brands (2025)
customer-lifetime-value-relay42

How to Calculate Customer Lifetime Value (CLV) for B2C Brands (2025)

For any business, it is more expensive to acquire new customers than to sell to existing customers.

31.1.2025 9 min read
Toolkit: Customer Journey Visualization Tool
relay42-customer-journey

Toolkit: Customer Journey Visualization Tool

No need to bother with the whiteboard, no reason to fight with PowerPoint, and no need to fill up landfills with more wasted post- …

6.11.2024 2 min read
Why EU Brands Should Work with EU-Based CDPs
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Why EU Brands Should Work with EU-Based CDPs

Customer data has become an invaluable resource, and brands are racing to capture their share while respecting consumer preference …

15.10.2024 5 min read
Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing
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Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing

Conversational marketing is the use of real-time two-way conversations to engage with your customers – and is one of the fastest, …

13.9.2024 5 min read

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