2024 Comprehensive Guide on A-Z of CDPs
Whitepaper: The Comprehensive Framework for Optimizing Customer Journeys
Toolkit: 7 Steps into Getting Started with Building Your Journey Mapping Framework
Toolkit: Customer Journey Visualization Tool
No need to bother with the whiteboard, no reason to fight with PowerPoint, and no need to fill up landfills with more wasted post- …
Why EU Brands Should Work with EU-Based CDPs
Customer data has become an invaluable resource, and brands are racing to capture their share while respecting consumer preference …
Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing
Conversational marketing is the use of real-time two-way conversations to engage with your customers – and is one of the fastest, …
How to Lead a Customer Data Platform Project
No organization is perfect. Within every company, there are inefficiencies and opportunities to do things better. Solving some of …
How to Increase Loyalty and Retention in the Airline Industry
IS AIRLINE LOYALTY DEAD? What started out in the 1980s as an attempt at product differentiation has now turned into a multibillion …
CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution
For over a decade, marketing teams struggling to access their customer data for better personalized and cross-channel marketing ca …
How Airlines Can Increase Cross-Sales and Boost Customer Satisfaction
Plane tickets have never cost less In 1955, a one-way ticket from London to New York was the equivalent of $7,026 in today’s money …
How Airline Marketers Can Be More Relevant with Hyper-Personalization
Hyper-personalization differentiates itself from personalization by going beyond simple segmentation – leveraging advanced predict …
5 Ways a Customer Data Platform Delivers Improved Results for Email Marketing
Email marketing is still a go-to channel for the majority of B2C marketers to engage with their customers and deliver revenue. In …
How to Increase Passenger Load Factor with Customer Data
PASSENGER LOAD FACTOR: YOUR AIRLINE’S MOST CRUCIAL KPI Every flight your airline sends out costs money.
