This journey takes Peter from a prospect to an Evi customer by carefully nurturing him through awareness, orientation, onboarding and conversion, and finally a welcome journey. This omnichannel journey covers a wide range of channels, from Evi's website and email to their call center and app.
If you'd like to learn more about Evi's approach to a personalized, customer-first online experience, check out Evi Shares 5 Lessons in Data-Driven Marketing for the Finance Industry.