Airlines need ancillary revenue to stay competitive and profitable.
But how do airline marketers decide what services to offer to which customers?
In this video, our Strategy Consultant Richard Jonkhof explains how a Customer Data Platform (CDP) enables airline marketers to automatically identify what each customer needs and provide the right ancillary offer, at the right time.
A CDP provides a comprehensive view of customer behaviors and preferences. Airlines can use data such as past purchases, seat preferences, and travel frequency to make personalized offers to each individual customer.
For instance, if data shows that a customer travels sometimes with a pet, the airline can offer them a pet-friendly travel package during the booking process.
Offering relevant ancillaries in this way can enhance the customer experience and increase revenue.
Get in touch with our team and let our experts help you take your CDP program to the next level.