Anonymous Personalization: Turning Website Visitors into Life-Long Customers

20 March, Thursday
8:30 AM - 10:30 AM
 Dotdigital HQ, 1 London Bridge, London

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Acquiring new customers is becoming more challenging every year! Tighter regulations, fierce competition, new channels, and rising ad costs are all factors that make personalization more challenging, while marketing budgets are tighter than ever. In short: marketers need to constantly find new, innovative ways to meet their customer acquisition goals. 
 
To help marketers navigate these challenges, Relay42 & dotdigital have combined to put on an exclusive, invite-only breakfast session designed for digital marketing leaders looking to improve their customer acquisition strategies. 

Join us and learn:

• Harnessing Behavioral Data
  How to identify and activate experiences for customers and prospects on your website across channels and sessions - even before they log in.
  
  
• Cross-channel Personalization 
  How to personalize your website and paid media campaigns for both known customers and anonymous prospects.
  
  
• Personalization vs Personification 
  Proven, practical tactics to turn website visitors into loyal customers.
  
  
• Exciting Customer Stories
  Inspiring case studies from high-performing brands that are leading the way in acquisition and retention through cross-channel personalization.

Marketing teams are getting more sophisticated at personalizing experiences across their owned channels to the customers and prospects who are known to them. However, with as much as 95% of digital traffic choosing to stay anonymous (i.e. not purchased or logged in), how can marketers harness this data to personalize their experiences, and improve conversion rates?  

This session offers the tools, insights, and inspiration you need to take your customer acquisition strategies to the next level, all while networking with peers over a delicious breakfast. 
 
Additionally, you will receive a list of practical, actionable tactics to take back to your marketing team, ready to implement and drive real results.

Secure Your Spot Today!

This event is for B2C marketers only. Seats are limited, and attendance is by invitation only.