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Insights & Analytics

BUSINESS INTELLIGENCE WITH GENERATIVE AI

With Relay42 Insights there's no need for marketers to become data scientists or analysts to get the insights they need to provide better customer experiences. Marketing teams can quickly and easily discover usable customer insights, new audience segments, and better understand buyer behaviors - then turn their learnings into dynamic dashboards or reports to share with the business.

Plus, with embedded Generative AI, it helps marketing teams build and consume insights fast by simply asking questions about their data!

Customer Insights and Analytics

Who are our best customers? Who's likely to churn? How and when will they buy again? Where do customers drop off in the funnel? Which channels work best together? Where can we intervene in the customer journey to improve conversions?

Whatever the question, Relay42 Insights enables you to rapidly dive deep into customer behaviors, transactions and attributes, across billions of data points, to uncover previously hidden buying patterns that will help to optimize audiences and make revenue-changing decisions.

Rapid Analysis of Big Data

Get access to hundreds of visualizations and drag and drop your way through huge volumes of data without any degradation in speed.

Actionable Insights

Marketing teams can tackle the analytical tasks normally reserved for data scientists that leads to meaningful customer insights, more targeted campaigns and better analysis of results, ROI and campaign performance.

Real-time Analytics

Stream event data to real-time dashboards to understand what's happening with your marketing right now to make in-moment decisions

Drag and drop your way to rapid, business-changing insights

Relay42 Insights is powered by Amazon QuickSights with the choice of templated dashboards, customized reporting and dashboards or a hybrid of both. It's super easy to use for both marketers and data analysts alike, and unlocks a treasure trove of insights for data operations, marketing analytics, customer intelligence and data usage/security - all shareable with the entire business.

Unlock hidden insights with Generative AI

The built-in generative AI functionality enables marketers to ask unlimited questions of their data in a natural way and be presented with shareable reports and dashboards in seconds. Want to know which ad channel is performing better this week? Just ask the AI and you'll be presented with the data you need, or ask more questions to drill deeper.

On our journey to greater relevance, we used Relay42 to personalize effectively and smarten our use of data. Real-time is critical to our marketing approach: you have to carefully think about the ecosystem and the platform which does that for you. We’re using the Relay42 platform as a valuable part of our marketing strategy, to be more efficient and relevant.

Nick BrandtsLead Direct Campaigning & Online Sales

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