In this video Kevin Cheung, Director Data & Consulting, and Serene Tan, Regional Director, Media & Activation at Artefact APAC present in-depth insights on the role of first-party data for digital transformation and share practical examples of successful data-driven strategies by global brands.
Watch the video to learn about:
- The most important factors driving businesses to shift towards first-party data.
- The maturity of CRM strategies — from PII accumulation to driving smarter consumer engagement and scalable conversion. Find out where your business is in this maturity model.
- The disappearance of third-party data and the implications for marketers.
- The role of first-party data in digital transformation.
- How businesses use first-party data to create a single customer view and leverage the insights to build customer loyalty.
- Artefact's three-step process to help you start building your digital transformation strategy.