Webinar: First-Party Data: A Matter of Survival

In this video Kevin Cheung, Director Data & Consulting, and Serene Tan, Regional Director, Media & Activation at Artefact APAC present in-depth insights on the role of first-party data for digital transformation and share practical examples of successful data-driven strategies by global brands.
 
Watch the video to learn about:

• The most important factors driving businesses to shift towards first-party data.
• The maturity of CRM strategies — from PII accumulation to driving smarter consumer engagement and scalable conversion. Find out where your business is in this maturity model.
• The disappearance of third-party data and the implications for marketers. 
• The role of first-party data in digital transformation.
• How businesses use first-party data to create a single customer view and leverage the insights to build customer loyalty.
• Artefact's three-step process to help you start building your digital transformation strategy.