First-Party Data: A Matter of Survival


In this video Kevin Cheung, Director Data & Consulting, and Serene Tan, Regional Director, Media & Activation at Artefact APAC present in-depth insights on the role of first-party data for digital transformation and share practical examples of successful data-driven strategies by global brands.
Watch the video to learn about:

  • The most important factors driving businesses to shift towards first-party data.
  • The maturity of CRM strategies — from PII accumulation to driving smarter consumer engagement and scalable conversion. Find out where your business is in this maturity model.
  • The disappearance of third-party data and the implications for marketers. 
  • The role of first-party data in digital transformation.
  • How businesses use first-party data to create a single customer view and leverage the insights to build customer loyalty.
  • Artefact's three-step process to help you start building your digital transformation strategy.

More resources

If you enjoyed this video, you might want to check out the fireside chat between our APAC lead Jan Willem, and Chawana Keeratiyutamonkul, Managing Director of CJ WORX Group.

In this video, they discuss the importance of investing in an omnichannel strategy, and the business value of activating data to reach the right audience.

Watch the video